Netflix Buys LA Billboards: What Does It Mean?

Nancy Fletcher | July 5th, 2018

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. But Netflix’ marketing move is much

Digital Billboards: Agents for Safety

Gino Sesto | July 3rd, 2018

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a

Tech Talks: How Will Privacy Law Changes Affect OOH?

Stephen Freitas | June 25th, 2018

Why Use DOOH?

Matt Schuster | June 18th, 2018

Image: Visual Art In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now

Why The Oldest Advertising Ways Are Thriving In The Middle Of The Digital Revolution

Gino Sesto | June 8th, 2018

The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today’s blacklight, multidimensional flights of fancy, people want their films, albums, and faces

The Golden Age of OOH

Ric Albert | June 7th, 2018

Ten years ago, digital OOH was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV,

Supporting OOH Collaboration, Standardization And Competition

Dan Levi | June 5th, 2018

Five years ago, the idea of an out of home (OOH) media platform that could deliver audience insights to help marketers plan and measure the efficacy of their OOH campaigns was unknown. There was a shared

Creative Circle: What Is Your Favorite 2018 OBIE Winner?

Nicole Randall | May 29th, 2018

Do People Notice Billboards Anymore?

Gino Sesto | May 18th, 2018

Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In

Are You Ready for the Surge in OOH Spending?

Joshua Lawton | May 17th, 2018

The countdown has begun and digital marketers are rethinking their marketing strategies. From the Cambridge Analytica debacle to GDPR arriving on the scene this month, the wells of consumer data could dry up of relevant data. Even in the U.S., Californians