What to Watch for in the Election: More Legal Cannabis

Ken Klein | October 14th, 2020

Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota. Marijuana is migrating

Privacy (and the election): Six Things to Look For

Ken Klein | October 13th, 2020

The November 3 election will affect the privacy debate, in California and beyond. As Americans approach the election, here are six things to look for: Privacy is on the ballot in California. Voters there are likely

Across The Desk – Jim Wilson

OAAA | September 29th, 2020

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable

How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here?

Ken Klein | August 26th, 2020

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No

Why OOH and Cannabis Grow Together – 5 Insights Every Cannabis Marketer Should Know

Anna Bager | August 26th, 2020

There’s a reason why 43% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas

Across The Desk – Rick Robinson

OAAA | August 26th, 2020

2020 isn’t something to survive, it’s here to teach us how to thrive going forward. What excites you about OOH right now? The pressure. The shape-shift. We’re getting pushed, poked and prodded. It’s good for us.

Nielsen Research: DOOH Engages Consumers and Drives Activations

Steve Nicklin | August 3rd, 2020

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a

Across the Desk – Candice Simons

OAAA | July 29th, 2020

What excites you about OOH right now? What excites me about OOH right now is how essential our messaging is in the communities we serve. With OOH being deemed as an essential business during this pandemic

Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

Steve Richards | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee