What to Watch for Election Night

Ken Klein | November 5th, 2018

Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. While rules for advertising vary state by state,

Understanding Programmatic Digital Out Of Home In One Easy Post

Vince Banks | October 30th, 2018

Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its

Supplier Spotlight: 3 Questions About Fall Protection

Kerry Yoakum | October 29th, 2018

How Banksy’s Disruptive Approach Informs the Best Creative Campaigns

Eddy Herty | October 23rd, 2018

What made Banksy’s latest move so brilliant? His art functions like the best creative work: He delivers a simple, memorable message that surprises his audience. In fact, he’s using the same principles of the best brands

Do Billboards Speak?

Nancy Fletcher | October 22nd, 2018

Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that

Tech Talks: Why Does Mobile Complement OOH?

Stephen Freitas | September 24th, 2018

The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

Creative Circle: What Was Your Favorite OOH Creative for a Summer Movie This Year?

Nicole Randall | September 4th, 2018

Rick Robinson’s Annual LA Summer Movie Landscape

Rick Robinson | September 4th, 2018

Data is Your Friend, Not Your Enemy

Aaron Tao | August 27th, 2018

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna,