Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

Steve Richards | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee

Summer Travel

Ian Dallimore | June 30th, 2020

Summer is here! And with many states continuing to reopen, Americans are ready to get out of the house and enjoy summer travel. According to research from TravelWeek and TripScout, “90% of people that canceled travel

Perspectives: Sustainability After COVID-19 Q&A Follow Up

OAAA | June 29th, 2020

Last week, the OAAA Lunch Break Series featured a highly informative and thought provoking webinar centered around sustainability and climate action. The information was rich and deep with many listeners asking for more information. OAAA went

For Brands Seeking True Attention, Perceptions of DOOH and Place-Based Must Change

Sean McCaffrey | June 24th, 2020

We’re in the thick of IAB’s NewFronts week, when brands tune in to presentations from Snap, TikTok, YouTube, Roku, GSTV, and others. Presenting alongside notable digital and video platforms, OTT and CTV newcomers, and others across

Across the Desk: Christian Vollerslev

Erica Glotfelty | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

With Cities Reopening, Brands Should Bring Video Strategy Outdoors

OAAA | June 23rd, 2020

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. We discussed the current state of video

OAAA Releases Out of Home (OOH) Measurement and Analytics Guide

Stephen Freitas | June 10th, 2020

Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions

How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

OAAA | June 9th, 2020

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

OOH: 3 Scenarios For A Post-Pandemic Recovery

OAAA | May 26th, 2020

Thought Leadership from Posterscope USA’s President, Christian Vollerslev. The COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives. So many industries have