Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

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Data is Your Friend, Not Your Enemy

Aaron Tao | August 27th, 2018

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna,

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What Would Copernicus Do? Probably Buy More DOOH

Craig Benner | August 22nd, 2018

When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe

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Common Sense Regulations for Marketing Legal Cannabis

David Krupp | August 9th, 2018

The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021. Fast forward

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Netflix Buys LA Billboards: What Does It Mean?

Nancy Fletcher | July 5th, 2018

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. But Netflix’ marketing move is much

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