Look Up

Ken Klein | March 25th, 2020

At the FDR Memorial — which features Roosevelt’s hydropower innovation, the Tennessee Valley Authority — the underground water pumps are broken. If you look down, a sorry sign says FDR Memorial pumps and electrical systems

We’ve Got Your Back

Anna Bager | March 23rd, 2020

Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: does somebody have my back? OAAA has your back.

3 Questions on OOH Creativity

OAAA | March 12th, 2020

No Debate About It: Free Speech Thrives in OOH

Anna Bager | March 5th, 2020

Soon after Senator Mitt Romney (R-UT) voted to convict President Trump of abuse of power – the only Republican senator to do so – a billboard appeared along Interstate 15 in Utah praising Romney as

A New Year, A New Decade: Top 2020 Priorities

Anna Bager | February 11th, 2020

I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion

OOH Delivers Engagement in Today’s Growing Urban Culture

Steve Nicklin | January 31st, 2020

The top 10 US markets drive the very highest level of OOH engagement with almost 90 percent of travelers reporting they look at the ads at least part of the time, while 43 percent report looking at

Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Bob McCuin | January 10th, 2020

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the

If Pot is Illegal Under Federal Law, Is Cannabis Advertising “Lawful”?

Ken Klein | January 9th, 2020

If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis? In a novel ruling in Washington State, a judge said yes . . .

Consider This: Creativity is OOH’s competitive advantage

Anna Bager | December 16th, 2019

Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other

Health Officials Address Vaping Risks with OOH

Aaron Burnett | December 16th, 2019

Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions