What I know about OOH and Art

Wendy Hickey | May 16th, 2019

I know OOH is powerful. It speaks to the masses, and when done well can change the landscape and increase sales and awareness for a company or brand. I also know that being a local

Measurement, Standards, and the Current State of Proof of Play in DOOH

Ben Putland | May 10th, 2019

Industry Ambition Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimize creative on-the-go, reacting

Do’s and Dont’s: Advertising CBD Products

Kerry Yoakum | May 6th, 2019

If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this

Why Google, Netflix and Microsoft Believe in Billboards

Gino Sesto | April 30th, 2019

When Netflix bought about three dozen billboards on the Sunset Strip last summer, people took notice. Netflix is known as an innovator, a ground-shaker. When it makes a move, especially one people didn’t anticipate, everyone watches.

Supplier Spotlight: Preview the #OOH2019 Expo

Kerry Yoakum | April 22nd, 2019

OOH Thrives as a Diverse, United Ad Medium

Nancy Fletcher | April 22nd, 2019

In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium

Powerful Testimonials Remind Us OOH is Part of the Solution

Pat O'Donnell | April 15th, 2019

Listen to these articulate testimonials from a small-town police chief, a founder of Earth Day, and a big-city health commissioner fighting opioid addiction. The Police Chief In the May issue of Police Chief Magazine, the chief

How Independent Billboard Operators Can Succeed with DOOH

Rob Côté | April 9th, 2019

As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays

Tech Talks: The Next Big OOH Trend

Nicole Randall | March 25th, 2019

Integrity First: Remembering OOH Legend Karl Eller

Nancy Fletcher | March 12th, 2019

As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when