Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Bob McCuin | January 10th, 2020

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the

If Pot is Illegal Under Federal Law, Is Cannabis Advertising “Lawful”?

Ken Klein | January 9th, 2020

If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis? In a novel ruling in Washington State, a judge said yes . . .

Consider This: Creativity is OOH’s competitive advantage

Anna Bager | December 16th, 2019

Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other

Health Officials Address Vaping Risks with OOH

Aaron Burnett | December 16th, 2019

Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions

Consider This: Creating Opportunities To Be Thankful For

Anna Bager | November 25th, 2019

As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it

10 Years of OOH Growth & No End in Sight

Steve Nicklin | November 25th, 2019

While the explosive growth of digital channels has largely left traditional media diminished, OOH has been the exception and just posted its 40th consecutive quarter of growth (up 7% in Q3 2019). While the explosive growth of

The Curious Steps to Better Creative

Kelly Peppers | November 18th, 2019

What makes a really great OOH campaign? I’m talking about the ones that go viral, win awards, transform the hearts and minds of people everywhere—what do those campaigns have in common? As I prepare for my

Client Relations is Vital to Business Growth

Haleigh Powell | November 12th, 2019

In business, there is ultimately one goal – GROWTH. And to do that, client relationships must be nurtured first. “We see our customers as invited guests to a party, and we are the hosts. It’s our

Will evolution in ‘data & tech’ make OOH more relevant?

Michael Cooper | November 5th, 2019

I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of

Bringing the Lessons of Programmatic to OOH

Ari Buchalter | November 4th, 2019

Programmatic OOH is becoming a reality. After more than a half-decade of hype and promise, we’re now starting to see both traditional buyers of OOH media, as well as programmatic native agencies and trading desks, devote