Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

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Three OOH Take-Aways from the Mid-Term Election

Nancy Fletcher | November 12th, 2018

Last week’s election reminds us of the wisdom of bipartisan political outreach, the opportunity to expand political-ad sales, and the importance of political speech. Bipartisan Outreach Control of the US House has changed three times since

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Tips for OOH Billboard Independents

Steve Richards | November 5th, 2018

Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators,

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What to Watch for Election Night

Ken Klein | November 5th, 2018

Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. While rules for advertising vary state by state,

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Do Billboards Speak?

Nancy Fletcher | October 22nd, 2018

Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that

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The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

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What Would Copernicus Do? Probably Buy More DOOH

Craig Benner | August 22nd, 2018

When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe

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Common Sense Regulations for Marketing Legal Cannabis

David Krupp | August 9th, 2018

The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021. Fast forward

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