Browsing the "Insights" Category
Ken Klein | January 9th, 2020
If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis? In a novel ruling in Washington State, a judge said yes . . .
Aaron Burnett | December 16th, 2019
Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions
Anna Bager | November 25th, 2019
As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it
Steve Nicklin | November 25th, 2019
While the explosive growth of digital channels has largely left traditional media diminished, OOH has been the exception and just posted its 40th consecutive quarter of growth (up 7% in Q3 2019). While the explosive growth of
Haleigh Powell | November 12th, 2019
In business, there is ultimately one goal – GROWTH. And to do that, client relationships must be nurtured first. “We see our customers as invited guests to a party, and we are the hosts. It’s our
Anna Bager | October 14th, 2019
I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve
Dan Levi | October 14th, 2019
Last week, the world of marketing and advertising was focused on Orlando for the ANA Masters of Marketing conference, the annual gathering of the industry’s top marketing professionals, and a universe of media, creative, data, AdTech
Gino Sesto | October 11th, 2019
I’ve worked in media since the early 1990s. When I started, TV, radio, print, and OOH were the focus of 99 percent of our work. I watched as the digital revolution began, and three of those
Anna Bager | September 16th, 2019
Consider This By Anna Bager President and CEO OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. I’ve been there.
Nancy Fletcher | September 9th, 2019
My Turn Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments.