Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Insights" Category

Do’s and Dont’s: Advertising CBD Products

Kerry Yoakum | May 6th, 2019

If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this

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Why Google, Netflix and Microsoft Believe in Billboards

Gino Sesto | April 30th, 2019

When Netflix bought about three dozen billboards on the Sunset Strip last summer, people took notice. Netflix is known as an innovator, a ground-shaker. When it makes a move, especially one people didn’t anticipate, everyone watches.

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OOH Thrives as a Diverse, United Ad Medium

Nancy Fletcher | April 22nd, 2019

In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication strategies. The power of OOH is recognized by savvy brands and agencies who understand the medium

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How Independent Billboard Operators Can Succeed with DOOH

Rob Côté | April 9th, 2019

As of 2016, Billboard Insider estimated that there were as many as 1,000 independent billboard operators in the United States, and many thousands more exist around the world. These networks may only represent a handful of faces or displays

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Integrity First: Remembering OOH Legend Karl Eller

Nancy Fletcher | March 12th, 2019

As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when

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I’ve Seen the Enemy and He is US

Pat O'Donnell | February 15th, 2019

This week – from Boise – I’ve been reminded why our industry can earn a poor image in the eyes communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you should.

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How OOH Advertising Can Reposition Your Brand

Dan Carey | January 7th, 2019

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way.  You also need to do it repeatedly over a long period, to

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Nancy Fletcher’s 5 Predictions for OOH in 2019

Nancy Fletcher | January 3rd, 2019

1.  Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s

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