thought leadership

Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

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Look Up

Ken Klein | March 25th, 2020

At the FDR Memorial — which features Roosevelt’s hydropower innovation, the Tennessee Valley Authority — the underground water pumps are broken. If you look down, a sorry sign says FDR Memorial pumps and electrical systems

We’ve Got Your Back

Anna Bager | March 23rd, 2020

Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: does somebody have my back? OAAA has your back.

A New Year, A New Decade: Top 2020 Priorities

Anna Bager | February 11th, 2020

I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion

OOH Delivers Engagement in Today’s Growing Urban Culture

Steve Nicklin | January 31st, 2020

The top 10 US markets drive the very highest level of OOH engagement with almost 90 percent of travelers reporting they look at the ads at least part of the time, while 43 percent report looking at

If Pot is Illegal Under Federal Law, Is Cannabis Advertising “Lawful”?

Ken Klein | January 9th, 2020

If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis? In a novel ruling in Washington State, a judge said yes . . .

Health Officials Address Vaping Risks with OOH

Aaron Burnett | December 16th, 2019

Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions

Consider This: Creating Opportunities To Be Thankful For

Anna Bager | November 25th, 2019

As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it

10 Years of OOH Growth & No End in Sight

Steve Nicklin | November 25th, 2019

While the explosive growth of digital channels has largely left traditional media diminished, OOH has been the exception and just posted its 40th consecutive quarter of growth (up 7% in Q3 2019). While the explosive growth of

Client Relations is Vital to Business Growth

Haleigh Powell | November 12th, 2019

In business, there is ultimately one goal – GROWTH. And to do that, client relationships must be nurtured first. “We see our customers as invited guests to a party, and we are the hosts. It’s our

Consider This: Carpe Diem

Anna Bager | October 14th, 2019

I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve