COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here?

Ken Klein | August 26th, 2020

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No

Nielsen Research: DOOH Engages Consumers and Drives Activations

Steve Nicklin | August 3rd, 2020

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a

Across the Desk – Candice Simons

OAAA | July 29th, 2020

What excites you about OOH right now? What excites me about OOH right now is how essential our messaging is in the communities we serve. With OOH being deemed as an essential business during this pandemic

Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

OAAA | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee

Across the Desk: Christian Vollerslev

Erica Glotfelty | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

With Cities Reopening, Brands Should Bring Video Strategy Outdoors

OAAA | June 23rd, 2020

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. We discussed the current state of video

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

Applying Recency Theory during COVID-19

Stephen Freitas | May 13th, 2020

Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

Keeping a Company-wide Transformation on Track During the COVID-19 Crisis

Scott Wells | May 12th, 2020

The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and