The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

What Would Copernicus Do? Probably Buy More DOOH

Craig Benner | August 22nd, 2018

When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe

Common Sense Regulations for Marketing Legal Cannabis

David Krupp | August 9th, 2018

The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021. Fast forward

Supplier Spotlight: 4 Questions for Structural Steel Suppliers

Kerry Yoakum | July 23rd, 2018

Is Our Obsession Over Data the Right Data?

Ian Dallimore | July 18th, 2018

Digital Billboards: Agents for Safety

Gino Sesto | July 3rd, 2018

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a

Tech Talks: How Will Privacy Law Changes Affect OOH?

Stephen Freitas | June 25th, 2018

Why The Oldest Advertising Ways Are Thriving In The Middle Of The Digital Revolution

Gino Sesto | June 8th, 2018

The billboards on Sunset Boulevard in my hometown of L.A. have always been prime real estate. From the hand-painted signs of yesteryear to today’s blacklight, multidimensional flights of fancy, people want their films, albums, and faces

Supporting OOH Collaboration, Standardization And Competition

Dan Levi | June 5th, 2018

Five years ago, the idea of an out of home (OOH) media platform that could deliver audience insights to help marketers plan and measure the efficacy of their OOH campaigns was unknown. There was a shared

Do People Notice Billboards Anymore?

Gino Sesto | May 18th, 2018

Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In