Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

OAAA | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee

With Cities Reopening, Brands Should Bring Video Strategy Outdoors

OAAA | June 23rd, 2020

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. We discussed the current state of video

Applying Recency Theory during COVID-19

Stephen Freitas | May 13th, 2020

Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and

Keeping a Company-wide Transformation on Track During the COVID-19 Crisis

Scott Wells | May 12th, 2020

The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and

Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

Anna Bager | April 27th, 2020

A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is

Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH

Jeff Jan | April 20th, 2020

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can

How Out of Home Will Come Roaring Back From the Pandemic

Gino Sesto | April 14th, 2020

These are hard times. There is no denying that. Everyone has been impacted by the COVID-19 pandemic. Scrolling through news headlines can be downright scary. But here’s the thing. Hard times do not last forever. Our country

How Brands are Transforming Digital OOH to Remain Relevant During the Crisis

Ian Dallimore | April 14th, 2020

The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order

OOH: Part of the Solution

Anna Bager | April 7th, 2020

We don’t know the duration or severity of this crisis. But we are certain of this: out of home media is part of the solution. OAAA is focused on what we can do to help the

Delivering What You Need Right Now

Anna Bager | April 1st, 2020

As we all continue to navigate the aftershocks of the COVID-19 crisis in our personal lives and our businesses, OAAA has quickly shifted our priorities so we can deliver to members what you need right now.