Browsing the "Trends" Category
Johnathan Gudai | February 24th, 2021
TL;DR SuperDraft utilized Adomni to plan and launch a last-minute national programmatic DOOH + mobile campaign in a total of 5 hours Ads were served 100% programmatically on 5,292 DOOH screens including 1,027 roadside digital billboards
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Glyn Williams | January 27th, 2021
We made it through 2020. Perhaps barely but we crossed the threshold toward a New Year which always brings an air of optimism and refocus. Many of us suffered a lot – emotionally, physically, and financially.
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OAAA | November 24th, 2020
Promotion of Chelsea Handler’s comedy special on HBO Max (“Evolution”) is a celebration of out of home (OOH) media. Handler — who has 4 million Instagram followers — proudly shared an image of her Times Square
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Ari Buchalter | September 8th, 2020
In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules
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Ken Klein | August 26th, 2020
As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No
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OAAA | June 9th, 2020
Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security
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Anna Bager | March 5th, 2020
Soon after Senator Mitt Romney (R-UT) voted to convict President Trump of abuse of power – the only Republican senator to do so – a billboard appeared along Interstate 15 in Utah praising Romney as
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Bob McCuin | January 10th, 2020
The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the
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Carly Zipp | February 21st, 2019
A recent survey found that 52percent of Millennials said that they trust social media influencers less these days. However, at the same time, 58 percent of Millennials also noted that they prefer ads from their favorite social media influencers. So,
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Briana Draguca | January 31st, 2019
“We’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.” — Times Up Advertising On January 3 the 116th Congress convened and, for the first
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