OOH Case Study: SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of Programmatic DOOH

Johnathan Gudai | February 24th, 2021

TL;DR SuperDraft utilized Adomni to plan and launch a last-minute national programmatic DOOH + mobile campaign in a total of 5 hours Ads were served 100% programmatically on 5,292 DOOH screens including 1,027 roadside digital billboards

Brave New World: 2021 Look Ahead

Glyn Williams | January 27th, 2021

We made it through 2020. Perhaps barely but we crossed the threshold toward a New Year which always brings an air of optimism and refocus. Many of us suffered a lot – emotionally, physically, and financially.

From Chelsea Handler’s HBO Special to Obama’s Book . . . OOH Media is Part of Our Culture

OAAA | November 24th, 2020

Promotion of Chelsea Handler’s comedy special on HBO Max (“Evolution”) is a celebration of out of home (OOH) media. Handler — who has 4 million Instagram followers — proudly shared an image of her Times Square

How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here?

Ken Klein | August 26th, 2020

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No

How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

OAAA | June 9th, 2020

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security

No Debate About It: Free Speech Thrives in OOH

Anna Bager | March 5th, 2020

Soon after Senator Mitt Romney (R-UT) voted to convict President Trump of abuse of power – the only Republican senator to do so – a billboard appeared along Interstate 15 in Utah praising Romney as

Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Bob McCuin | January 10th, 2020

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the

Why OOH Is the Most Trusted Influencer

Carly Zipp | February 21st, 2019

A recent survey found that 52percent of Millennials said that they trust social media influencers less these days. However, at the same time, 58 percent of Millennials also noted that they prefer ads from their favorite social media influencers. So,

Year of the Woman: In Congress, In Hollywood and In OOH

Briana Draguca | January 31st, 2019

“We’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.” — Times Up Advertising On January 3 the 116th Congress convened and, for the first