Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

How the Three Billboards phenomenon has become a visual meme

Ken Klein | February 25th, 2018

Billboards caught fire — literally — in Martin McDonagh’s critically acclaimed ‘Three Billboards’ movie. Now, the film’s distinctive black-on-red all-caps creative has become a fast-spreading visual meme, says a top ad agency veteran. “How come, Senator...

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5 Trends in 2018 That Are Changing the OOH Experience

Gavin Cahill | January 17th, 2018

Projections for out of home (OOH) in 2018 are already coming out favorably. According to recent Magna Global projections, OOH is expected to see an increased advertising revenue of 3% in 2018, while MyersBizNet projects a...

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Billboards Are a Hot Property

Nancy Fletcher | January 9th, 2018

The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards...

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Five OOH Advertising Trends

Candice Simons | December 7th, 2017

It is no secret that digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and...

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10 Media Trends for 2017 and Beyond

Tom Goodwin | March 20th, 2017

Things are never going to be as slow, simple and straightforward as they are today. But not everything is changing. If you go to a remote village, things remain much the same. If you go to...

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CES and the Road to Autonomous Cars

Stephen Freitas | January 10th, 2017

The Consumer Electronics Show (CES) opens in first days of January each year, serving tantalizing predictions for a brighter future. More than 170,000 tech enthusiasts descended on Las Vegas this month to experience the latest innovations...

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