thought leadership

Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

Year of the Woman: In Congress, In Hollywood and In OOH

Briana Draguca | January 31st, 2019

“We’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.” — Times Up Advertising On January 3 the 116th Congress convened and, for the first

The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes

Ken Klein | March 19th, 2018

Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to

How the Three Billboards phenomenon has become a visual meme

Ken Klein | February 25th, 2018

Billboards caught fire — literally — in Martin McDonagh’s critically acclaimed ‘Three Billboards’ movie. Now, the film’s distinctive black-on-red all-caps creative has become a fast-spreading visual meme, says a top ad agency veteran. “How come, Senator

5 Trends in 2018 That Are Changing the OOH Experience

Gavin Cahill | January 17th, 2018

Projections for out of home (OOH) in 2018 are already coming out favorably. According to recent Magna Global projections, OOH is expected to see an increased advertising revenue of 3% in 2018, while MyersBizNet projects a

Billboards Are a Hot Property

Nancy Fletcher | January 9th, 2018

The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards

Five OOH Advertising Trends

Candice Simons | December 7th, 2017

It is no secret that digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and

The Future of OOH: What ‘Blade Runner 2049’ Gets Right and Wrong

Rachel Rote | October 24th, 2017

Based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick, the original Blade Runner film was released in 1982. This existential neo-noir film was set in dystopian Los Angeles in the year

Why the Evolution in Digital Out of Home Could Have a Big Impact on Main Street

Jake Kalliath | August 16th, 2017

Walking down any main street, you can’t help but notice the trend of retailers propping up digital screens against their shop windows. Some retailers opt for large, impactful, custom-built installations, while others settle for ‘bang up’

Advertisers Tackle Consumption in the Millennial Era

Carly Zipp | July 7th, 2017

Whether we’re seeing new trending colors (millennial pink, anyone?), denim jean styles or even the ways consumers shop, we can all agree a lot has changed in the 21st century. One could recall the early 2000s,