How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

OAAA | June 9th, 2020

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security

No Debate About It: Free Speech Thrives in OOH

Anna Bager | March 5th, 2020

Soon after Senator Mitt Romney (R-UT) voted to convict President Trump of abuse of power – the only Republican senator to do so – a billboard appeared along Interstate 15 in Utah praising Romney as

Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Bob McCuin | January 10th, 2020

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the

Why OOH Is the Most Trusted Influencer

Carly Zipp | February 21st, 2019

A recent survey found that 52percent of Millennials said that they trust social media influencers less these days. However, at the same time, 58 percent of Millennials also noted that they prefer ads from their favorite social media influencers. So,

Year of the Woman: In Congress, In Hollywood and In OOH

Briana Draguca | January 31st, 2019

“We’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.” — Times Up Advertising On January 3 the 116th Congress convened and, for the first

The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led

An Old Idea Stays Current: The FBI’s “Top Ten” List Reflects Media Changes

Ken Klein | March 19th, 2018

Remarkable for its staying power, the FBI’s “Ten Most Wanted Fugitives” list remains relevant and effective because it morphed into whatever media can reach the next tipster. The multi-media goal is to empower the public to

How the Three Billboards phenomenon has become a visual meme

Ken Klein | February 25th, 2018

Billboards caught fire — literally — in Martin McDonagh’s critically acclaimed ‘Three Billboards’ movie. Now, the film’s distinctive black-on-red all-caps creative has become a fast-spreading visual meme, says a top ad agency veteran. “How come, Senator

5 Trends in 2018 That Are Changing the OOH Experience

Gavin Cahill | January 17th, 2018

Projections for out of home (OOH) in 2018 are already coming out favorably. According to recent Magna Global projections, OOH is expected to see an increased advertising revenue of 3% in 2018, while MyersBizNet projects a

Billboards Are a Hot Property

Nancy Fletcher | January 9th, 2018

The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards