Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Netflix Buys LA Billboards: What Does It Mean?

Nancy Fletcher | July 5th, 2018

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. But Netflix’ marketing move is much

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Digital Billboards: Agents for Safety

Gino Sesto | July 3rd, 2018

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a

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Why Use DOOH?

Matt Schuster | June 18th, 2018

Image: Visual Art In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now

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The Golden Age of OOH

Ric Albert | June 7th, 2018

Ten years ago, digital OOH was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV,

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Do People Notice Billboards Anymore?

Gino Sesto | May 18th, 2018

Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. In

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