Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

7 Ways to Create Billboards that Spark Joy

Mike McGraw | February 27th, 2019

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam,

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Why OOH Is the Most Trusted Influencer

Carly Zipp | February 21st, 2019

A recent survey found that 52percent of Millennials said that they trust social media influencers less these days. However, at the same time, 58 percent of Millennials also noted that they prefer ads from their favorite social media influencers.  So,

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I’ve Seen the Enemy and He is US

Pat O'Donnell | February 15th, 2019

This week – from Boise – I’ve been reminded why our industry can earn a poor image in the eyes communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you should.

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It’s the Creative, Stupid!

Rocky Sisson | January 23rd, 2019

One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid!  Regardless of the question,

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How OOH Advertising Can Reposition Your Brand

Dan Carey | January 7th, 2019

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way.  You also need to do it repeatedly over a long period, to

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Nancy Fletcher’s 5 Predictions for OOH in 2019

Nancy Fletcher | January 3rd, 2019

1.  Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s

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