Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Innovation" Category

A Sure Thing in Vegas

Randy Brice | July 8th, 2019

Usually when someone tells you they found a “sure thing” in Vegas, you’re skeptical.  Is there such a thing?  There are actually many…… Long Buffet lines Overpriced food and drinks Elvis impersonators Huge, flashy hotels Expensive

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Data is Your Friend, Not Your Enemy

Aaron Tao | August 27th, 2018

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna,

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Why Use DOOH?

Matt Schuster | June 18th, 2018

Image: Visual Art In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now

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The Golden Age of OOH

Ric Albert | June 7th, 2018

Ten years ago, digital OOH was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV,

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