Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Innovation" Category

How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

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Bringing the Lessons of Programmatic to OOH

Ari Buchalter | November 4th, 2019

Programmatic OOH is becoming a reality. After more than a half-decade of hype and promise, we’re now starting to see both traditional buyers of OOH media, as well as programmatic native agencies and trading desks, devote

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OpenRTB is Coming to Out of Home. Now What?

Michael Provenzano | September 12th, 2019

We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB

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Considerations, Approaches to Programmatic OOH

Stephen Freitas | July 29th, 2019

Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how

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A Sure Thing in Vegas

Randy Brice | July 8th, 2019

Usually when someone tells you they found a “sure thing” in Vegas, you’re skeptical.  Is there such a thing?  There are actually many…… Long Buffet lines Overpriced food and drinks Elvis impersonators Huge, flashy hotels Expensive

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