Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Innovation" Category

Programmatic Q&A

Ian Dallimore | February 24th, 2021

In fall 2020, six Programmatic Committee members joined OAAA for a two part Lunch Break series discussing programmatic OOH. We saved a few questions submitted by our audience that have been answered below by one of

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OAAA Suppliers Spotlight: Circle Graphics

Rod Rackley | January 27th, 2021

Tell us why Circle Graphics decided to get into the digital billboard manufacturing business. The team at Circle Graphics is excited about our acquisition of Anthem Displays. This transaction allows us to be a one-stop visual

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Digital Out of Home (DOOH) Taxonomy

Christina Radigan | December 21st, 2020

OAAA applauds the wide release of the Digital Out of Home (DOOH) Taxonomy published by a consortium of tech companies, featuring several of our longstanding members. This work is an iteration of the venue definitions that OAAA (and

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Gary Greenstein | October 28th, 2020

For years, the OOH industry has been challenged by brand marketers across multiple verticals to become more accountable via enhanced measurement and attribution capabilities and to transact in a more streamlined way.  In response, our industry

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How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

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