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Published on November 9th, 2021 | by OAAA


Vax Ads Showcase Out of Home Formats




By Don Winter

Localized public-health messaging — supported by federal funds — highlights the reach and varied formats of out of home media.

Vaccinate Washington (state) used QR codes to schedule vaccine appointments.

Encompass Media Group (EMG) in-store ad 

The District of Columbia advertises on transit and bus shelters.

Interior car card (Washington Metropolitan Area Transit Authority, WMATA)

DC Health message on Clear Channel Outdoor shelter poster

Tarrant County reaches the public at gas stations in Texas           

Store window poster, New York City

Poster in Williamsport, PA

 (Don Winter is co-CEO of Encompass Media Group based in Queens, NY.  Winter is a member of the OAAA Legislative Committee.)



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