7 Ways to Create Billboards that Spark Joy

Mike McGraw | February 27th, 2019

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam,

Creative Circle: Changing A Client’s Creative

Stephen Freitas | February 25th, 2019

It’s the Creative, Stupid!

Rocky Sisson | January 23rd, 2019

One of the great presidential campaigns of all time was for President Bill Clinton’s first term. He had a sign hanging in the campaign’s “war room” that said It’s the economy, stupid!  Regardless of the question,

Creative Circle: Designing for OOH vs Digital

Nicole Randall | November 26th, 2018

How Banksy’s Disruptive Approach Informs the Best Creative Campaigns

Eddy Herty | October 23rd, 2018

What made Banksy’s latest move so brilliant?  His art functions like the best creative work:  He delivers a simple, memorable message that surprises his audience.  In fact, he’s using the same principles of the best brands

Creative Circle: What Was Your Favorite OOH Creative for a Summer Movie This Year?

Nicole Randall | September 4th, 2018

Rick Robinson’s Annual LA Summer Movie Landscape

Rick Robinson | September 4th, 2018

Creative Circle: What Is Your Favorite 2018 OBIE Winner?

Nicole Randall | May 29th, 2018

Emojis, GIFs and memes: the rise of digital culture in offline advertising

Jodi Senese | July 28th, 2017

In today’s digital world, people are moving so quickly that symbols, short video clips and catchy acronyms have become a primary form of communication and emotional expression. This is well established and evident not just throughout

Five Reasons I Support Photo Ark

Mike Norton | May 31st, 2017

When National Geographic photographer Joel Sartore visits Cincinnati on today (May 31), he will provoke us. Joel will ask us to help protect animals facing extinction.  His sobering thesis is that animal extinction hurts humans (and