My Team Lost…My Industry Won How Sports Connect to Out of Home Media

Anna Bager | July 15th, 2021

I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout.

OAAA’s Mission

Anna Bager | May 28th, 2021

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry

The QR Code Comeback: 5 Tips for Out of Home Designers

Hsing Wei | January 27th, 2021

2020 was the year of many things, and from a design perspective, you could say it was the year of the QR Code Comeback. In the face of a highly infectious disease, contactless experiences became necessary

Across The Desk: Tommy Teepell

Tommy Teepell | December 21st, 2020

What excites you about OOH right now? It’s hard not to be excited about the many ways in which brands have embraced the creative opportunities we can offer with our digital billboard capabilities. This was beginning

Consider This: Creativity is OOH’s competitive advantage

Anna Bager | December 16th, 2019

Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other

The Curious Steps to Better Creative

Kelly Peppers | November 18th, 2019

What makes a really great OOH campaign? I’m talking about the ones that go viral, win awards, transform the hearts and minds of people everywhere—what do those campaigns have in common? As I prepare for my

A Creative Intervention with My OOH Family

Eddy Herty | October 24th, 2019

With family, we can say things to each other that otherwise would be considered “too direct” with anyone else. There’s always that person in any family who we care for dearly and want the best for,

Rick Robinson’s Annual LA Entertainment Review

Rick Robinson | August 26th, 2019

What I know about OOH and Art

Wendy Hickey | May 16th, 2019

I know OOH is powerful. It speaks to the masses, and when done well can change the landscape and increase sales and awareness for a company or brand.   I also know that being a local

7 Ways to Create Billboards that Spark Joy

Mike McGraw | February 27th, 2019

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam,