It’s time for messages that meet the market.

OAAA | December 1st, 2021

By: Rick Robinson, Industry Expert 2022 will be about anticipation. An expectation for things to continue getting better. Not necessarily normal again, but a likeable “new normal.” While we know our world will never be the

5 Predictions for Programmatic OOH in 2022

OAAA | December 1st, 2021

By: Ari Buchalter, CEO, Place Exchange I once predicted I’d never write one of those articles making predictions about the future. This article renders that prediction wrong, but contains other predictions – about what the coming

The Pendulum Effect: How Covid changed Mobility Forever and Helped Business Soar for Street-Level Video OOH Advertising

OAAA | December 1st, 2021

By: Lonnie Passy, Director, Firefly Over the past 20 months, we’ve seen a pendulum effect happen in NYC and other concrete jungles across the US. The Covid-19 pandemic has changed mobility and transportation forever, specifically in

Out of Home’s Evolution: 40 Years in Advertising

OAAA | November 16th, 2021

By: Victoria Mottesheard and David Wolotsky David Wolotsky has been an established professional in out of home (OOH) for the past 40 years. He is a legend, a leader, a friend to the industry and to many

Smooth Sailing for OOH as Online Faces Headwinds

Anna Bager | November 15th, 2021

Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s

Vax Ads Showcase Out of Home Formats

OAAA | November 9th, 2021

By Don Winter Localized public-health messaging — supported by federal funds — highlights the reach and varied formats of out of home media. Vaccinate Washington (state) used QR codes to schedule vaccine appointments. Encompass Media Group

Across the Desk: OAAA OOH Marketing Mix Modeling (MMM) and Attribution Working Group Co-Chairs

OAAA | October 27th, 2021

By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? These

LOOKING BACK on 20 Years of Digital OOH at Lamar Advertising

Ian Dallimore | October 27th, 2021

Over the past 119 years, Lamar has always been at the forefront of change. This year we celebrate 20 years of Digital Billboards. In 2001, Lamar recognized the potential for digital to transform the Out of

The Latest On… Privacy

Anna Bager | October 26th, 2021

Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy

Good Works FOARE Tomorrow

Stephen Freitas | October 25th, 2021

FOARE continues to do good work for the out of home advertising (OOH) industry with a focus on the future. Since FOARE was founded, nearly $4 million has been contributed for research and education activities. But