10 Media Trends for 2017 and Beyond

Tom Goodwin | March 20th, 2017

Things are never going to be as slow, simple and straightforward as they are today. But not everything is changing. If you go to a remote village, things remain much the same. If you go to

The Sleeping Giant is on the Move

Connie Garrido | February 15th, 2017

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than

The Future of OOH is in the Stars

Mike Gamaroff | February 6th, 2017

No, this headline is not about placing billboards in space – although that was once proposed by Richard Branson who thought he could use powerful lasers to project a Virgin logo onto the lunar surface that

Out of Home in the Era of Big Data

Matthew Noll | January 19th, 2017

Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s

CES and the Road to Autonomous Cars

Stephen Freitas | January 10th, 2017

The Consumer Electronics Show (CES) opens in first days of January each year, serving tantalizing predictions for a brighter future. More than 170,000 tech enthusiasts descended on Las Vegas this month to experience the latest innovations

Industry Alignment Effort Aims to Strengthen OOH

Nancy Fletcher | January 10th, 2017

To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. EYE

Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Neil Morris | January 6th, 2017

The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media landscape continues apace and provides an

Don’t Blame the Past: A Case for Passion Forward

Andy Sriubas | January 5th, 2017

In 897 AD, the cold corpse of Pope Formosus was put on trial for “transgressions” made during his life. The cadaver was convicted, de-cloaked, and thrown into the Tiber River. The period following the trial was

Celebrity Street Cred: Why It’s Different This Time Around

Jodi Senese | December 13th, 2016

The times they are a-changin’. Yes, they certainly are. I doubt Bob Dylan wrote those lyrics with out of home (OOH) advertising in mind, but they do sum up the state of the industry. The beloved

In 2017, OOH Will Do Well and Do Good

Nancy Fletcher | December 8th, 2016

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports