The Future Is Now

Mikhail Damiani | November 9th, 2015

For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and

The Dynamic Transformation of Digital OOH

Ben Putland | September 17th, 2015

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative

The State of OOH Advertising in 2015

Nurlan Urazbaev | August 25th, 2015

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength. The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the

Delivering A Consistent Brand

Stephen Freitas | August 17th, 2015

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands. Brands such as Diageo and Mondelez are connecting their products on the

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in