10 Reasons to Celebrate OOH in 2015

Nancy Fletcher | December 21st, 2015

Celebrated author Margaret Atwood once wrote, “Optimism means better than reality; pessimism means worse than reality. I’m a realist.” I’m a realist, too. As we come to the end of 2015 and embrace a New Year,

Why OOH Advertising Is a Potential Winner In the Battle for Eyeballs

Nurlan Urazbaev | December 10th, 2015

Nurlan Urazbaev Editor-in-Chief, Digital Signage Pulse The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see in

Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising

Drive ‘Digital Labor’ To Extinction

Ken Sahlin | November 30th, 2015

It’s a cold night in the Paleolithic Era. Your ancestors huddle naked around a glowing fire. They’re probably eating glyptodon, an extinct giant armadillo whose deliciousness was surpassed only by its stupidity. One of those ancestors

The Future Is Now

Mikhail Damiani | November 9th, 2015

For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and

The Dynamic Transformation of Digital OOH

Ben Putland | September 17th, 2015

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative

The State of OOH Advertising in 2015

Nurlan Urazbaev | August 25th, 2015

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength. The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the

Delivering A Consistent Brand

Stephen Freitas | August 17th, 2015

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands. Brands such as Diageo and Mondelez are connecting their products on the

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in