Creative Circle: What Was Your Favorite OOH Creative for a Summer Movie This Year?

Nicole Randall | September 4th, 2018

Rick Robinson’s Annual LA Summer Movie Landscape

Rick Robinson | September 4th, 2018

Data is Your Friend, Not Your Enemy

Aaron Tao | August 27th, 2018

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna,

What Would Copernicus Do? Probably Buy More DOOH

Craig Benner | August 22nd, 2018

When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of the Universe, he faced wide-spread ridicule and skepticism. Up until Copernicus, everyone thought that the universe

Common Sense Regulations for Marketing Legal Cannabis

David Krupp | August 9th, 2018

The cannabis industry is one of the fastest-growing in the US, with eight states now approved for recreational use, and U.S. retail sales of legal cannabis products expected to rise to $14 billion by 2021. Fast forward

Supplier Spotlight: 4 Questions for Structural Steel Suppliers

Kerry Yoakum | July 23rd, 2018

Is Our Obsession Over Data the Right Data?

Ian Dallimore | July 18th, 2018

Netflix Buys LA Billboards: What Does It Mean?

Nancy Fletcher | July 5th, 2018

With a market cap north of $165 billion, Netflix’ expected purchase of up to three dozen billboards in Los Angeles for a reported $150 million may seem like a rounding error. But Netflix’ marketing move is much

Digital Billboards: Agents for Safety

Gino Sesto | July 3rd, 2018

The nation’s highway safety agency recently featured a digital billboard on the cover of its newsletter, heralding winners of its contest to design safe-driving messages on billboards (Project Yellow Light). Yes, digital billboards have become a