An Update to Our Members by OAAA President & CEO Anna Bager

Anna Bager | August 3rd, 2021

Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable

Today’s Cannabis: “Reefer Madness” Prohibition Fades to Legal Vice

Ken Klein | August 2nd, 2021

A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its

Creative Champions: Winning Hearts, Minds & Awards in OOH

OAAA | July 28th, 2021

The oldest advertising medium in the world is rapidly becoming ever more powerful, potent and impactful. Especially now. The global 2021 advertising awards season recently concluded and the most prestigious shows, Cannes Lions International Festival of

Across The Desk: Bryan Weber

OAAA | July 28th, 2021

What are some recent OOH campaigns that have inspired you? This year’s Platinum OBIE Award winner, Google Brand Studio for their “The Most Searched” campaign was such a powerful use of OOH and reminds us of

My Team Lost…My Industry Won How Sports Connect to Out of Home Media

Anna Bager | July 15th, 2021

I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout.

OOH In The Digital Advertising Marketplace

Andy Sriubas | July 14th, 2021

The fall of the Roman Empire created a vacuum where safety and efficiency had once been taken for granted. Without the Roman military authority, medieval European commerce was left in a disrupted state. The crusades, unrecognized territorial

Programmatic OOH Reflects Overall Pandemic Recovery

Lynda Liu | June 30th, 2021

With cities reopening, pre-pandemic activities resuming, and the entire population excited for summer, OOH is poised to take center stage as brands look to re-engage consumers in the real world, deliver powerful messaging, and capture pent-up

Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

Christina Radigan | June 30th, 2021

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum

This Father’s Day…Ryan McCaslin’s Daughter is No Longer Missing

Lee Vela | June 17th, 2021

As we approach Father’s Day (June 20), I’ll share this powerful message from a dad in Texas: “My daughter was found safe because of the digital billboard messages throughout San Antonio,” said Ryan McCaslin. His daughter

It’s Time to Show Up With Purpose

Elizabeth Rave | June 10th, 2021

Business leaders have long advised that in order to succeed and remain future proof, companies must constantly reinvent, redefine, and reboot. This advice became mandatory in the past year due to the implications of the pandemic…