OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads

OAAA | May 17th, 2022

Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best

How OOH Earth Day 2022 PSAs Are Paying Dividends

OAAA | May 10th, 2022

For the third year in a row, OAAA teamed up with Earthday.org and Extra Credit Projects for an Earth Day campaign designed to spread awareness and education through the use of creative physical spaces. The 2022

Bringing Media Leaders Together to Shape the Future of OOH

OAAA | May 4th, 2022

Earth Day 2022 – Fighting Climate Change with EarthDay.org

OAAA | April 22nd, 2022

To celebrate Earth Day 2022, the Out of Home Advertising Association of America (OAAA) once again joined forces with Earthday.org for a national out of home campaign. This year’s theme is “Invest in our Planet” and

Maximizing OOH effectiveness through accurate MMM and attribution evaluation

OAAA | February 8th, 2022

By: Karin Baatsch-Deboulet (EVP, operations, Kinetic) & Mark Costa (chief digital officer, JCDecaux North America) “The only constant in life is change.”- Heraclitus The pandemic produced constant changes in the advertising marketplace, and most of

FENDI Creates Global OOH Brand Runway

Rick Robinson | January 14th, 2022

FENDI has now owned the skyline of major cities across the globe, turning their premium OOH investment into a brand runway – a place where boldness has genius, power and magic in it. In using

Creatives Are Speaking Like Media People — and It’s a Good Thing!

Rick Robinson | December 16th, 2021

We’ve long known great work often happens when the creative and media functions come together. At their best, they find perfect pitch — that harmonious merger of content and context delivering a singular moment. Today, data

Planning for the Future of OOH

OAAA | December 1st, 2021

By: Jacquie Henderson, Midnight Oil Take a drive down the famous Sunset Strip in Los Angeles today and it looks quite different than it did a year and a half ago. Residents and tourists alike are

Programmatic OOH State of the Nation

OAAA | December 1st, 2021

By: Erin McFadden, VIOOH Last year, the COVID-19 pandemic turned the whole world upside down and impacted nearly all industries, especially out-of-home. At VIOOH, we saw an increased client demand for campaign flexibility which became critical

Across the Desk with Michael Provenzano

Michael Provenzano | December 1st, 2021

1. As we close out 2021, what excites you most about OOH right now? We have all the components needed to drive real value for brand marketers, and for our industry to capture advertising dollars that