Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

Anna Bager | April 27th, 2020

A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is

Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH

Jeff Jan | April 20th, 2020

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can

How Out of Home Will Come Roaring Back From the Pandemic

Gino Sesto | April 14th, 2020

These are hard times. There is no denying that. Everyone has been impacted by the COVID-19 pandemic. Scrolling through news headlines can be downright scary. But here’s the thing. Hard times do not last forever. Our country

How Brands are Transforming Digital OOH to Remain Relevant During the Crisis

Ian Dallimore | April 14th, 2020

The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order

OOH: Part of the Solution

Anna Bager | April 7th, 2020

We don’t know the duration or severity of this crisis. But we are certain of this: out of home media is part of the solution. OAAA is focused on what we can do to help the

Delivering What You Need Right Now

Anna Bager | April 1st, 2020

As we all continue to navigate the aftershocks of the COVID-19 crisis in our personal lives and our businesses, OAAA has quickly shifted our priorities so we can deliver to members what you need right now.

Advertising as an Anti-recession Tool

Anna Bager | March 31st, 2020

Good reading, in these tough times, is cogent analysis published 40 years ago in the prestigious Harvard Business Review (HBR). Recessions have been fueled by underconsumption, says author Nariman K. Dhalla. Caution snowballs as inventories build

Look Up

Ken Klein | March 25th, 2020

At the FDR Memorial — which features Roosevelt’s hydropower innovation, the Tennessee Valley Authority — the underground water pumps are broken. If you look down, a sorry sign says FDR Memorial pumps and electrical systems

We’ve Got Your Back

Anna Bager | March 23rd, 2020

Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: does somebody have my back? OAAA has your back.