Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Giving OOH Context

Josh Cohen | April 26th, 2016

In the OOH industry, we’re constantly scrambling to integrate trending technologies into our inventory, seeking new value opportunities for clients. However, value is only generated when technology is leveraged by the right strategy. In our current...

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The State of Programmatic in OOH Advertising

Nurlan Urazbaev | April 12th, 2016

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. My questions were answered by: Helma Larkin, CEO,  Posterscope US...

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Disruptive Change Brings Opportunities for OOH Advertising

Stephen Freitas | March 29th, 2016

Disruptive change brings opportunities. Amidst today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these...

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OOH Beats Online in Mobile World

Mark Boidman | March 15th, 2016

The out of home (OOH) media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. Several OOH media operators have recently developed and announced the launch of...

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The Sharability of OOH

Stephen Freitas | March 8th, 2016

Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity...

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The ‘B’ Word Awakens

Mike Norton | February 29th, 2016

Many of our industry’s thought leaders have done an excellent job extolling the virtues of out of home (OOH) in today’s landscape of brand-consumer interaction. Our industry continues to do excellent work to prove OOH’s ability...

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Enabling Private Marketplaces

John Laramie | February 17th, 2016

The goal of technology is to help make life easier. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to...

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What CES Offers to the Ad Industry

Stephen Freitas | February 1st, 2016

This is part two in a two-part series. Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate...

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The Digital Renaissance of OOH Advertising

James Price | January 26th, 2016

Have you ever heard the explanation as to why the wheelbase for cars is the width they are today? In short, the car wheelbase follows the wagon wheelbase, and didn’t change because the roads were made...

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