People Want to Be Outside
Here is one thing we are surer about than anything: Time spent outside is going to go way, way, way up when we exit the outbreak.
Right now, everyone’s cooped up in their homes. Yes, you can go to the park or for a hike, but for the most part public spaces are off limits. Most outdoor gathering places are shut down. People scurry across Times Square with their heads down, scared of ending up downwind of a cough or sneeze.
But oh, when this is over? People are going to be outside All. The. Time. They will want to make up for weeks (or probably months) when they haven’t been able to gather at will. The start of summer and warmer weather will increase that urge.
Times Square will see record crowds. People will hang out at the Grove and soak in the sunshine. Baseball games in Chicago and St. Louis and Washington, D.C., will attract record crowds as we revel in the simple pleasure of a ballgame.
All those things will happen outside. And all those places have ample opportunities for advertising, which will be necessary when this outbreak ends. So many businesses are suffering without patrons to keep them afloat. They will need to reconnect with their audiences, from Broadway shows and tours to restaurants to retailers. You will see a demand for outdoor billboard space, bus benches and other transit ads, mobile billboards and more.
The last thing people will want to do is stay inside and watch more TV or be on their phones. We’ll all be so over that by the time summer rolls around. Outdoor will definitely be where it’s at.