FOARE Scholarship Recipients Announced

OAAA | September 28th, 2022

OAAA and FOARE are pleased to announce the winners of the annual FOARE Scholarships for the 2022-2023 academic year. Nine of the 13 selected are women. In addition, six are from underrepresented communities. “Cultivating talent for

Planning for the Future of OOH

OAAA | December 1st, 2021

By: Jacquie Henderson, Midnight Oil Take a drive down the famous Sunset Strip in Los Angeles today and it looks quite different than it did a year and a half ago. Residents and tourists alike are

Programmatic OOH State of the Nation

OAAA | December 1st, 2021

By: Erin McFadden, VIOOH Last year, the COVID-19 pandemic turned the whole world upside down and impacted nearly all industries, especially out-of-home. At VIOOH, we saw an increased client demand for campaign flexibility which became critical

Across the Desk with Michael Provenzano

Michael Provenzano | December 1st, 2021

1. As we close out 2021, what excites you most about OOH right now? We have all the components needed to drive real value for brand marketers, and for our industry to capture advertising dollars that

It’s time for messages that meet the market.

OAAA | December 1st, 2021

By: Rick Robinson, Industry Expert 2022 will be about anticipation. An expectation for things to continue getting better. Not necessarily normal again, but a likeable “new normal.” While we know our world will never be the

5 Predictions for Programmatic OOH in 2022

OAAA | December 1st, 2021

By: Ari Buchalter, CEO, Place Exchange I once predicted I’d never write one of those articles making predictions about the future. This article renders that prediction wrong, but contains other predictions – about what the coming

The Pendulum Effect: How Covid changed Mobility Forever and Helped Business Soar for Street-Level Video OOH Advertising

OAAA | December 1st, 2021

By: Lonnie Passy, Director, Firefly Over the past 20 months, we’ve seen a pendulum effect happen in NYC and other concrete jungles across the US. The Covid-19 pandemic has changed mobility and transportation forever, specifically in

Out of Home’s Evolution: 40 Years in Advertising

OAAA | November 16th, 2021

By: Victoria Mottesheard and David Wolotsky David Wolotsky has been an established professional in out of home (OOH) for the past 40 years. He is a legend, a leader, a friend to the industry and to many

Smooth Sailing for OOH as Online Faces Headwinds

Anna Bager | November 15th, 2021

Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s

Vax Ads Showcase Out of Home Formats

OAAA | November 9th, 2021

By Don Winter Localized public-health messaging — supported by federal funds — highlights the reach and varied formats of out of home media. Vaccinate Washington (state) used QR codes to schedule vaccine appointments. Encompass Media Group