Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver.  The numbers are compelling:  every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising

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iot Global OOH Trends

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands.  Brands such as Diageo and Mondelez are connecting their products on the

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Digital Kiosk New York

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in

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