Nancy Fletcher’s 5 Predictions for OOH in 2019

Nancy Fletcher | January 3rd, 2019

1.  Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s

Eight Tips for Successful Local Billboard Applications

Jennifer Berardo | December 10th, 2018

Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. Berardo agreed to share her

Four Life Lessons from Minnesota Business Icon Bob Naegele Jr.

Nancy Fletcher | November 12th, 2018

Forty years ago, Bob Naegele Jr. gave me my first job in out of home advertising, at age 23. I didn’t know much then, but I learned a great deal from this exceptional and decent man,

Three OOH Take-Aways from the Mid-Term Election

Nancy Fletcher | November 12th, 2018

Last week’s election reminds us of the wisdom of bipartisan political outreach, the opportunity to expand political-ad sales, and the importance of political speech. Bipartisan Outreach Control of the US House has changed three times since

Advice from OOH Specialist Agencies for Independent Billboard Operators

Nancy Fletcher | November 7th, 2018

On November 5 I joined executives and staff at Mile High Outdoor, Pacific Outdoor, and American Outdoor for their company meeting. There we discussed the current OOH industry and I presented on “The Future of OOH.”

Tips for OOH Billboard Independents

Steve Richards | November 5th, 2018

Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators,

What to Watch for Election Night

Ken Klein | November 5th, 2018

Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. While rules for advertising vary state by state,

Supplier Spotlight: 3 Questions About Fall Protection

Kerry Yoakum | October 29th, 2018

Do Billboards Speak?

Nancy Fletcher | October 22nd, 2018

Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that

The Evolving Cannabis Culture: A Growing OOH Category

Ken Klein | September 10th, 2018

As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led