Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

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How Advertising Can Move Beyond the Bottom Line

Andy Sriubas | May 16th, 2016

Don Draper’s poetic ad slogans wouldn’t stand a chance in today’s digital world. No matter how compelling the copy, consumer apathy to advertising is on the rise. In fact, the latest report from comScore says 10% of

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Giving OOH Context

Josh Cohen | April 26th, 2016

In the OOH industry, we’re constantly scrambling to integrate trending technologies into our inventory, seeking new value opportunities for clients. However, value is only generated when technology is leveraged by the right strategy. In our current

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OOH Beats Online in Mobile World

Mark Boidman | March 15th, 2016

The out of home (OOH) media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. Several OOH media operators have recently developed and announced the launch of

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The ‘B’ Word Awakens

Mike Norton | February 29th, 2016

Many of our industry’s thought leaders have done an excellent job extolling the virtues of out of home (OOH) in today’s landscape of brand-consumer interaction. Our industry continues to do excellent work to prove OOH’s ability

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Delta Dental of Minnesota Poster

10 Reasons to Celebrate OOH in 2015

Nancy Fletcher | December 21st, 2015

Celebrated author Margaret Atwood once wrote, “Opti­mism means better than reality; pessi­mism means worse than reality. I’m a realist.” I’m a realist, too. As we come to the end of 2015 and embrace a New Year,

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Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver.  The numbers are compelling:  every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising

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GAP Mobile OOH Ad

The Future Is Now

Mikhail Damiani | November 9th, 2015

For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and

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Coca-Cola Digital Billboard

The State of OOH Advertising in 2015

Nurlan Urazbaev | August 25th, 2015

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength. The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the

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