Across the Desk: Christian Vollerslev

Erica Glotfelty | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

With Cities Reopening, Brands Should Bring Video Strategy Outdoors

OAAA | June 23rd, 2020

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. We discussed the current state of video

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

Applying Recency Theory during COVID-19

Stephen Freitas | May 13th, 2020

Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

Keeping a Company-wide Transformation on Track During the COVID-19 Crisis

Scott Wells | May 12th, 2020

The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and

Across the Desk: Christina Radigan

OAAA | May 3rd, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series,

Consider This…Eight Lessons the COVID-19 Crisis Taught Out of Home Media

Anna Bager | April 27th, 2020

A pandemic was not in your 2020 plan. But the crisis has revealed/highlighted valuable lessons for out of home media about what is essential. Staying in Touch with Customers is Essential Remaining close to customers is

Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH

Jeff Jan | April 20th, 2020

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can

How Out of Home Will Come Roaring Back From the Pandemic

Gino Sesto | April 14th, 2020

These are hard times. There is no denying that. Everyone has been impacted by the COVID-19 pandemic. Scrolling through news headlines can be downright scary. But here’s the thing. Hard times do not last forever. Our country