How Out of Home is Taking Its Place as a Primary Advertising Medium

Ari Buchalter | October 28th, 2020

Out of home has long been characterized as an “amplifying” medium, a way to augment and reinforce advertising in other channels. But recent developments in the advertising landscape are making clear that it’s time to start

Across The Desk: Jon Carmack

Jon Carmack | October 28th, 2020

What excites you about OOH right now? With the continued emergence of data-informed OOH placement, the unique, dichotomic nature of OOH is being realized by advertisers. On one hand, you have the blunt force, always-on, brand-building

What to Watch For in the Election

Ken Klein | October 19th, 2020

Here is a cheat sheet — for the out of home industry — on what to watch in the November 3 election. The entire US House and a third of the Senate is up for election.

What to Watch for in the Election: More Legal Cannabis

Ken Klein | October 14th, 2020

Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota. Marijuana is migrating

Privacy (and the election): Six Things to Look For

Ken Klein | October 13th, 2020

The November 3 election will affect the privacy debate, in California and beyond. As Americans approach the election, here are six things to look for: Privacy is on the ballot in California. Voters there are likely

Across The Desk – Jim Wilson

OAAA | September 29th, 2020

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable

COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here?

Ken Klein | August 26th, 2020

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No

Nielsen Research: DOOH Engages Consumers and Drives Activations

Steve Nicklin | August 3rd, 2020

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a

Across the Desk – Candice Simons

OAAA | July 29th, 2020

What excites you about OOH right now? What excites me about OOH right now is how essential our messaging is in the communities we serve. With OOH being deemed as an essential business during this pandemic

Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

Steve Richards | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee