Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

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How OOH Advertising Can Reposition Your Brand

Dan Carey | January 7th, 2019

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way.  You also need to do it repeatedly over a long period, to

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Nancy Fletcher’s 5 Predictions for OOH in 2019

Nancy Fletcher | January 3rd, 2019

1.  Advertisers will get out of home in unprecedented numbers. This year’s prescient slogan reminded the marketplace about the strengths of our medium, especially to complement digital marketing. OOH is hot and stays hot with steady PR buzz about the industry’s

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Eight Tips for Successful Local Billboard Applications

Jennifer Berardo | December 10th, 2018

Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. Berardo agreed to share her

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Three OOH Take-Aways from the Mid-Term Election

Nancy Fletcher | November 12th, 2018

Last week’s election reminds us of the wisdom of bipartisan political outreach, the opportunity to expand political-ad sales, and the importance of political speech. Bipartisan Outreach Control of the US House has changed three times since

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Tips for OOH Billboard Independents

Steve Richards | November 5th, 2018

Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators,

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What to Watch for Election Night

Ken Klein | November 5th, 2018

Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. While rules for advertising vary state by state,

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Do Billboards Speak?

Nancy Fletcher | October 22nd, 2018

Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that

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