Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

spotify-ooh-1HR

In 2017, OOH Will Do Well and Do Good

Nancy Fletcher | December 8th, 2016

Out of home (OOH) advertising “has the ability to really drive clever copy home that other media can’t always do as well.” This well-spoken premise – offered by the chief marketing officer of Spotify – supports...

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EasyStreet

Unlocking the Untapped Potential of OOH

Clive Punter | December 5th, 2016

Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands...

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OOH Tool Box Hero NH

OOH is a Core Media Buy in the Digital Age

Dan Levi | December 2nd, 2016

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to...

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CityScape

Wireless Revenue for OOH Assets: The Reality

Erica Robertson | October 25th, 2016

OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. Whether for...

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the-art-science-company-valuations

Art + Science: Making OOH Powerful Advertising

Stephen Freitas | October 7th, 2016

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more...

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data-1

How Big is Your Data?

Michael Cooper | September 29th, 2016

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence, “Our data is of a scale, that it would take a NASA ‘super computer’ three years...

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yellow-brick-road

When in Doubt, Follow the Yellow Brick Road

Stephen Freitas | September 20th, 2016

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every...

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