How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

COVID Crisis Spawns Ad Crackdown in UK . . . Could It Happen Here?

Ken Klein | August 26th, 2020

As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No

Why OOH and Cannabis Grow Together – 5 Insights Every Cannabis Marketer Should Know

Anna Bager | August 26th, 2020

There’s a reason why 43% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas

Across The Desk – Rick Robinson

OAAA | August 26th, 2020

2020 isn’t something to survive, it’s here to teach us how to thrive going forward. What excites you about OOH right now? The pressure. The shape-shift. We’re getting pushed, poked and prodded. It’s good for us.

Nielsen Research: DOOH Engages Consumers and Drives Activations

Steve Nicklin | August 3rd, 2020

OAAA’s latest Nielsen studies find digital OOH produces high levels of engagement, consumer awareness and prompts consumer action. In fact, the research found consumers who notice directions from a DOOH are highly likely to visit a

Across the Desk – Candice Simons

OAAA | July 29th, 2020

What excites you about OOH right now? What excites me about OOH right now is how essential our messaging is in the communities we serve. With OOH being deemed as an essential business during this pandemic

Mid-Year Report: OAAA on the Front Lines of Legislation, Litigation

Steve Richards | July 1st, 2020

By Steve Richards As we start the second half of this tough year, I’ll provide a quick update on your trade association’s efforts on your behalf. I share this information as chair of the Legislative Committee

Summer Travel

Ian Dallimore | June 30th, 2020

Summer is here! And with many states continuing to reopen, Americans are ready to get out of the house and enjoy summer travel. According to research from TravelWeek and TripScout, “90% of people that canceled travel

Perspectives: Sustainability After COVID-19 Q&A Follow Up

OAAA | June 29th, 2020

Last week, the OAAA Lunch Break Series featured a highly informative and thought provoking webinar centered around sustainability and climate action. The information was rich and deep with many listeners asking for more information. OAAA went

For Brands Seeking True Attention, Perceptions of DOOH and Place-Based Must Change

Sean McCaffrey | June 24th, 2020

We’re in the thick of IAB’s NewFronts week, when brands tune in to presentations from Snap, TikTok, YouTube, Roku, GSTV, and others. Presenting alongside notable digital and video platforms, OTT and CTV newcomers, and others across