2020 Election Winner: Out of Home Media

Steve Richards | November 17th, 2020

A clear winner in the 2020 election is out of home media. Political customers bought more out of home ads than ever Out of home displays were employed in sophisticated ad strategies to reach and motivate

Why Privacy is Important to Out of Home Advertising

Stephanie Gutnik | October 28th, 2020

Growing up, my family home had an alarm system which we used diligently, and I maintained this habit after leaving the nest. To this day, I gawk at friends who do not lock their doors, yet

How Out of Home is Taking Its Place as a Primary Advertising Medium

Ari Buchalter | October 28th, 2020

Out of home has long been characterized as an “amplifying” medium, a way to augment and reinforce advertising in other channels. But recent developments in the advertising landscape are making clear that it’s time to start

Across The Desk: Jon Carmack

Jon Carmack | October 28th, 2020

What excites you about OOH right now? With the continued emergence of data-informed OOH placement, the unique, dichotomic nature of OOH is being realized by advertisers. On one hand, you have the blunt force, always-on, brand-building

CHALLENGE ACCEPTED

Gary Greenstein | October 28th, 2020

For years, the OOH industry has been challenged by brand marketers across multiple verticals to become more accountable via enhanced measurement and attribution capabilities and to transact in a more streamlined way. In response, our industry

OAAA is Establishing Guidelines for Programmatic Transactions

Stephen Freitas | October 21st, 2020

The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media,

What to Watch For in the Election

Ken Klein | October 19th, 2020

Here is a cheat sheet — for the out of home industry — on what to watch in the November 3 election. The entire US House and a third of the Senate is up for election.

What to Watch for in the Election: More Legal Cannabis

Ken Klein | October 14th, 2020

Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota. Marijuana is migrating

Privacy (and the election): Six Things to Look For

Ken Klein | October 13th, 2020

The November 3 election will affect the privacy debate, in California and beyond. As Americans approach the election, here are six things to look for: Privacy is on the ballot in California. Voters there are likely

Across The Desk – Jim Wilson

OAAA | September 29th, 2020

What excites you about OOH right now? This is an exciting time for the OOH industry, which has shown great resilience. The adaptability and flexibility of OOH demonstrated during the pandemic is proving to be invaluable