The QR Code Comeback: 5 Tips for Out of Home Designers

Hsing Wei | January 27th, 2021

2020 was the year of many things, and from a design perspective, you could say it was the year of the QR Code Comeback. In the face of a highly infectious disease, contactless experiences became necessary

OAAA Suppliers Spotlight: Circle Graphics

Rod Rackley | January 27th, 2021

Tell us why Circle Graphics decided to get into the digital billboard manufacturing business. The team at Circle Graphics is excited about our acquisition of Anthem Displays. This transaction allows us to be a one-stop visual

The Pandemic Pivot: Accelerating Out of Home’s Shift to a Focus on Audiences and Outcomes

Dan Levi | January 14th, 2021

Ever since I arrived at Clear Channel Outdoor Americas (CCOA) five years ago, I’ve enjoyed being an active part of the reimagining of the out of home (OOH) medium. Through an aggressive rollout of digital OOH

Digital Out of Home (DOOH) Taxonomy

Christina Radigan | December 21st, 2020

OAAA applauds the wide release of the Digital Out of Home (DOOH) Taxonomy published by a consortium of tech companies, featuring several of our longstanding members. This work is an iteration of the venue definitions that OAAA (and

OOH Media: Always Eager & At The Ready!

Rick Robinson | December 21st, 2020

“OOH is an exclamation, not an explanation! What’s old is new. OOH has delivered spectacle since the beginning of civilization. Leaning hard into 2021, the medium has embraced flexibility and accountability. This means swifter to market with

Across The Desk: Tommy Teepell

Tommy Teepell | December 21st, 2020

What excites you about OOH right now? It’s hard not to be excited about the many ways in which brands have embraced the creative opportunities we can offer with our digital billboard capabilities. This was beginning

Across The Desk: Betsy J. McLarney

Betsy McLarney | December 1st, 2020

What excites you about OOH right now? All options are on the table; there is deep versatility in our medium, from mass appeal of billboards to the in home, personalization of branded pizza boxes. No canvas

Setting The Stage For Success

Christina Radigan | December 1st, 2020

I am excited to join OAAA as Chief Marketing Officer to help evolve our organization into an even more agile and effective marketer for the OOH industry. I have over 15 years of strategy, marketing, research,

From Chelsea Handler’s HBO Special to Obama’s Book . . . OOH Media is Part of Our Culture

OAAA | November 24th, 2020

Promotion of Chelsea Handler’s comedy special on HBO Max (“Evolution”) is a celebration of out of home (OOH) media. Handler — who has 4 million Instagram followers — proudly shared an image of her Times Square

A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

James Heller | November 24th, 2020

The world is holding its collective breath for a COVID-19 vaccine. As soon as one is available, both consumer behavior and advertising spending will change. Brands will invest in out-of-home to reach consumers eager to leave