Future Focus: A Word From Our Sponsors

OAAA | June 10th, 2021

With the Death of the Cookie Comes New Opportunity for OOH Adam Green, SVP of Strategy, Broadsign As digital platforms proliferated, advertisers quickly latched onto third-party data for audience targeting, touting its effectiveness in delivering more

Congrats to Cultural Icon Dick Van Dyke from Danville, Illinois

Steve Harriott | June 8th, 2021

The Kennedy Center Honors (broadcast June 6 on CBS) reminds us of America’s small towns like Danville, IL, boyhood home of Dick Van Dyke . . . a Kennedy Center honoree who was raised in Danville.

OAAA’s Mission

Anna Bager | May 28th, 2021

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry

John Boehner’s Book Reminds Us: OOH Media’s Taproot to Popular Culture Runs Deep

Mike Norton | April 29th, 2021

Former House Speaker John Boehner (from Cincinnati) wrote a new book — “On the House” — which got attention because of his unvarnished comments about other politicians (Joe Biden, Barack Obama, Mitch McConnell, Nancy Pelosi, and

Apple Phones, Transparency + Privacy: Jonathan Gudai’s Perspective on Upcoming Changes

Johnathan Gudai | April 23rd, 2021

iOS 14.5 is dropping next week. So many of us in the advertising world will be watching and tracking the impact of the App Tracking Transparency (ATT) change to see the gravity of the reductions in

Salute to Student Athletes

Heath Shuler | April 6th, 2021

April 6 is National Student Athlete Day, recognizing millions of competitors who will help lead America. Like me, many athletes have been or will be elected to public office. The photo above was taken in 2007,

What’s Under This Roof? Meadow Outdoor Ranked Top Workplace

OAAA | March 24th, 2021

Meadow Outdoor Advertising (based in The Dalles, OR) is ranked the best small company to work for in Oregon by Oregon Business. In its 2021 rankings, Oregon Business described Meadow Outdoor like this: “Employee wellness is

Programmatic Q&A

Ian Dallimore | February 24th, 2021

In fall 2020, six Programmatic Committee members joined OAAA for a two part Lunch Break series discussing programmatic OOH. We saved a few questions submitted by our audience that have been answered below by one of

OOH Case Study: SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of Programmatic DOOH

Johnathan Gudai | February 24th, 2021

TL;DR SuperDraft utilized Adomni to plan and launch a last-minute national programmatic DOOH + mobile campaign in a total of 5 hours Ads were served 100% programmatically on 5,292 DOOH screens including 1,027 roadside digital billboards

Brave New World: 2021 Look Ahead

Glyn Williams | January 27th, 2021

We made it through 2020. Perhaps barely but we crossed the threshold toward a New Year which always brings an air of optimism and refocus. Many of us suffered a lot – emotionally, physically, and financially.