Unlocking the Untapped Potential of OOH

Clive Punter | December 5th, 2016

Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands

OOH is a Core Media Buy in the Digital Age

Dan Levi | December 2nd, 2016

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to

ANA Masters of Marketing: A Master Class in Contemporary Marketing

Stephen Freitas | October 26th, 2016

One of my favorite annual events is the ANA Masters of Marketing conference. The speakers are best in class, drawing from the organization’s deep membership of Fortune 500 company chief marketing officers. Attending the conference is

Wireless Revenue for OOH Assets: The Reality

Erica Robertson | October 25th, 2016

OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. Whether for

Art + Science: Making OOH Powerful Advertising

Stephen Freitas | October 7th, 2016

One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more

How Big is Your Data?

Michael Cooper | September 29th, 2016

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence, “Our data is of a scale, that it would take a NASA ‘super computer’ three years

When in Doubt, Follow the Yellow Brick Road

Stephen Freitas | September 20th, 2016

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every

Peace Through Strength: Why Industry Political Involvement is Important

Ken Klein | September 19th, 2016

The election will produce a new Congress, with new leaders and new members on key committees. Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech

A Global Outlook – Inspiring OOH

Mark Flys | August 15th, 2016

In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures

Five Tips to Make Your DOOH Campaign Awesome

Neil Morris | July 26th, 2016

We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now