Five Reasons I Support Photo Ark

Mike Norton | May 31st, 2017

When National Geographic photographer Joel Sartore visits Cincinnati on today (May 31), he will provoke us. Joel will ask us to help protect animals facing extinction. His sobering thesis is that animal extinction hurts humans (and

Timing is Everything…If You’re Ready for it.

Andy Sriubas | May 12th, 2017

Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than

Emerging Trends That Will Shape the Future of Digital Out of Home

Matthew Noll | May 8th, 2017

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between

Bridging the Gap Between Historical and Real-Time OOH

Mike Neel | April 19th, 2017

Out of Home (OOH) advertising has long been marked as a “traditional” medium. Being the oldest form of media, that is to be expected. Today the industry has an immense opportunity with the emergence of several

New Tech and Digital Brands Find New Relevance in Out of Home

Sean McCaffrey | April 11th, 2017

The dizzying pace of tech innovation, from apps to every sort of handheld device is helping consumers discover new ways to interact with the world around them with a speed that is proving equally dizzying for

Real Life is Still the Real MVP

Connie Garrido | April 3rd, 2017

Are people more engaged when an event transpires or when an event is relayed? In a world that is becoming less trusting, more suspicious, and perhaps a bit fearful, it’s real-world connections that consumers genuinely crave.

How Mobile and Location-Based Advertising are Reinventing OOH

Gerard Vincente | March 31st, 2017

At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while

Controversial Messages Are Public Discourse, Protected by the Constitution

Ken Klein | March 29th, 2017

Political Speech on Billboards Long after the election, political speech continues to appear on billboards as highly visible public discourse. In Georgia, some constituents sought town hall meetings with US Senator David Perdue (R-GA). Dissatisfied with

‘Old-School’ Advertising With a Digital Twist: The Case for OOH

Candice Simons | March 28th, 2017

Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the

Why the OOH Industry Needs Online or Programmatic Buying

Douglas Robertson | March 21st, 2017

We got into the online OOH buying business to drive top line revenue growth, attract new customers, and enable new and differentiated products and services. This is what we cared about when we started and what