Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Apple TV Digital Billboard

Delivering A Consistent Brand

Stephen Freitas | August 17th, 2015

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to

Read More
iot Global OOH Trends

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands.  Brands such as Diageo and Mondelez are connecting their products on the

Read More
Digital Kiosk New York

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in

Read More
Back to Top ↑