Public Art: The Unlikely Player Changing the Face of DOOH Advertising

Kevin Bartanian | October 9th, 2017

Defining public art according to Americans For The Arts: Public art is art in public spaces. It can take a wide range of forms, sizes, and scales, and it can be temporary or permanent. It is

Ten Favorite Sports Billboards

Ken Klein | October 2nd, 2017

Sports and signs are two taproots of American culture. Sports billboards are a fan-favorite platform to say it loud. Fans boo, cheer, razz, and honor greatness on these highly visible message boards to the world. As a

What Does a 40-Year Look Back Tell Us About OOH Media?

Nancy Fletcher | September 26th, 2017

Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices

Tech Talk: OOH and Smart Cities

Stephen Freitas | September 22nd, 2017

A monthly OAAA Outlook feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question

There’s A New Reason To Buy OOH

Mike Gamaroff | September 18th, 2017

By now I’ve seen the media kits for most OOH providers in the US, and despite the vast structural differences between roadside billboards and urinal screens that respond to the direction of your stream, there is

What’s The State Of Digital Out-Of-Home In 2017?

Kym Frank | September 12th, 2017

Article Written by David Kaplan Out of home is one of the oldest forms of mass advertising — and the literal first form of location-based messaging. As OOH has largely adopted the contemporary use of digital

The Immediacy Economy: Putting Performance at the Center of the Marketing Plan

David Krupp | August 30th, 2017

We don’t live in a “digital economy” as coined by executive and author Don Tapscott, we live in an immediacy economy, powered by digital. Digital is merely the tool which fuels instant gratification, on-demand consumption and personalization. The

Autonomous Vehicles and the New Driving Experience: What It Means for OOH Advertising

Candice Simons | August 28th, 2017

As connected technologies and autonomous solutions evolve at breakneck speed in the automotive industry, the driving experience is expected to change drastically over the course of the next decade. With this influx of technology on our

OAAA’s Innovations Committee Tech Talks: Attribution and ROI

Stephen Freitas | August 24th, 2017

A new monthly feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question for the

Out of Home Digital Transformation & Creative Discontent

Ben Putland | August 22nd, 2017

Out of Home advertising revenue hit an all-time high of $7.6 billion in 2016. Combined with advances in audience measurement and an industry updated value proposition, there is a lot to celebrate across America’s thriving Out