CES 2018: The OOH Perspective

Ahmad Sayar | January 18th, 2018

Last year marked the 50th anniversary of CES, the largest global gathering of technology and innovation, with over 4,000 exhibitors spanning across 2.6 million square feet of exhibition space. Over 180,000 industry professionals attended in 2017,

5 Trends in 2018 That Are Changing the OOH Experience

Gavin Cahill | January 17th, 2018

Projections for out of home (OOH) in 2018 are already coming out favorably. According to recent Magna Global projections, OOH is expected to see an increased advertising revenue of 3% in 2018, while MyersBizNet projects a

Creative Circle: What Was Your Favorite OOH in 2017?

Nicole Randall | January 15th, 2018

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?” Eddy Herty, National Creative Director, OUTFRONT Media The 2018

Billboards Are a Hot Property

Nancy Fletcher | January 9th, 2018

The Golden Globes on NBC began with Seth Rogen touting the power of one billboard to hype a film called “The Room” and ended with director Martin McDonagh accepting the Best Picture award for his billboard movie. Billboards

Why Tech Is Going Traditional in Transit

Dave Etherington | December 12th, 2017

The most captive audience in the U.S. isn’t sitting on a sofa watching Stranger Things — it’s in transit. According to the OAAA’s 2015 data, Americans spend more than 70 percent of their waking hours outside their homes.

Tech Talks: Will ‘Minority Report’ Come True?

Nicole Randall | December 11th, 2017

A regular OAAA Outlook feature, Tech Talks highlight insights collected from members of the OAAA Innovations Committee. The committee members answer questions related to OOH data, technology, and innovation. If you have a future question for

Five OOH Advertising Trends

Candice Simons | December 7th, 2017

It is no secret that digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and

How Digital Data & Innovation are Making OOH a Core Media Buy

Stephen Freitas | November 13th, 2017

Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few

Tech Talk: Augmented and Virtual Reality Impacts to OOH

Stephen Freitas | November 6th, 2017

A regular OAAA Outlook feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question

The Future of OOH: What ‘Blade Runner 2049’ Gets Right and Wrong

Rachel Rote | October 24th, 2017

Based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick, the original Blade Runner film was released in 1982. This existential neo-noir film was set in dystopian Los Angeles in the year