Across the Desk: Christian Vollerslev

Erica Glotfelty | June 24th, 2020

What excites you about OOH right now? We have seen Covid-19 help transform businesses who, as an example, are now much more agile and able to accommodate work from home scenarios. In the same way, I

With Cities Reopening, Brands Should Bring Video Strategy Outdoors

OAAA | June 23rd, 2020

By Michael Rosen, CRO, Intersection For a recent OAAA Lunch Break webinar, I spoke with Adam Gerber, Global Chief Media Officer at Essence, about the future of video advertising. We discussed the current state of video

OAAA Releases Out of Home (OOH) Measurement and Analytics Guide

Stephen Freitas | June 10th, 2020

Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions

How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World

OAAA | June 9th, 2020

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security

Across the Desk: Marc Fenty

OAAA | May 26th, 2020

What excites you about OOH right now? The Big Comeback. We are living through some unprecedented times but thanks to data its building up to a revitalization and opportunity for our industry and our jobs at

OOH: 3 Scenarios For A Post-Pandemic Recovery

OAAA | May 26th, 2020

Thought Leadership from Posterscope USA’s President, Christian Vollerslev. The COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives. So many industries have

Applying Recency Theory during COVID-19

Stephen Freitas | May 13th, 2020

Soon after arriving at OAAA, I had the pleasure of meeting Erwin Ephron. Over the years, I would have the opportunity to speak with him many times, and at every encounter, I learned something new and

Across the Desk: Taylor Weiss

OAAA | May 12th, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our second part of the

Keeping a Company-wide Transformation on Track During the COVID-19 Crisis

Scott Wells | May 12th, 2020

The past weeks have taught me management lessons I wish I never had to learn. There is change you plan for – like a business transformation, a new product line or new marketplace dynamics – and

Across the Desk: Christina Radigan

OAAA | May 3rd, 2020

Across the Desk is a brand new series from OAAA. In this series, we interview industry leaders and ask them about trends, best practices, and the latest in the OOH industry. In our debut of the series,