thought leadership

Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Trends" Category

The Sharability of OOH

Stephen Freitas | March 8th, 2016

Out of home (OOH) advertising exists in the real world, and is therefore an ideal way to amplify digital, social, and mobile media. The realness of OOH is why the OOH medium delivers more online activity

The Next Big Thing in Social Media is Happening Offline

Mark Anderson | January 20th, 2016

More and more often, brands are challenging their OOH partners to drive results for PR and social media. The industry has had some spotty success but hasn’t found the answer until now: experiential. In April of

Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising

Global OOH Trends

Helma Larkin | August 7th, 2015

The Internet of Things (IoT): IoT is having a significant impact on major global brands and the media ecosystems designed to market these brands. Brands such as Diageo and Mondelez are connecting their products on the

A Match Made on Main Street: Signs of the City

Nancy Fletcher | June 22nd, 2015

First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. New York City Transportation Commissioner Polly Trottenberg declared in May: “The signs in