How Brands are Transforming Digital OOH to Remain Relevant During the Crisis

Ian Dallimore | April 14th, 2020

The impact of the COVID-19 pandemic has greatly affected the world and has caused society to create a new normal. Industries all over the world have had to change their typical course of action in order

OOH: Part of the Solution

Anna Bager | April 7th, 2020

We don’t know the duration or severity of this crisis. But we are certain of this: out of home media is part of the solution. OAAA is focused on what we can do to help the

Delivering What You Need Right Now

Anna Bager | April 1st, 2020

As we all continue to navigate the aftershocks of the COVID-19 crisis in our personal lives and our businesses, OAAA has quickly shifted our priorities so we can deliver to members what you need right now.

Advertising as an Anti-recession Tool

Anna Bager | March 31st, 2020

Good reading, in these tough times, is cogent analysis published 40 years ago in the prestigious Harvard Business Review (HBR). Recessions have been fueled by underconsumption, says author Nariman K. Dhalla. Caution snowballs as inventories build

Look Up

Ken Klein | March 25th, 2020

At the FDR Memorial — which features Roosevelt’s hydropower innovation, the Tennessee Valley Authority — the underground water pumps are broken. If you look down, a sorry sign says FDR Memorial pumps and electrical systems

We’ve Got Your Back

Anna Bager | March 23rd, 2020

Today’s crisis — with restrictions on mobility for the sake of public health that also choke the economy — raises a classic (legit) question about trade associations: does somebody have my back? OAAA has your back.

A New Year, A New Decade: Top 2020 Priorities

Anna Bager | February 11th, 2020

I want to thank the many OAAA members I’ve met for your guidance and warm welcome. While traveling the country on my nationwide listening tour over the past five months, I have seen first-hand the passion

OOH Delivers Engagement in Today’s Growing Urban Culture

Steve Nicklin | January 31st, 2020

The top 10 US markets drive the very highest level of OOH engagement with almost 90 percent of travelers reporting they look at the ads at least part of the time, while 43 percent report looking at

If Pot is Illegal Under Federal Law, Is Cannabis Advertising “Lawful”?

Ken Klein | January 9th, 2020

If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis? In a novel ruling in Washington State, a judge said yes . . .

Health Officials Address Vaping Risks with OOH

Aaron Burnett | December 16th, 2019

Vaping has been receiving a lot of attention lately, at times championed as a substitute for smoking regular cigarettes but also condemned for creating health problems. To communicate risks of vaping, health officials and anti-drug coalitions