Controversial Messages Are Public Discourse, Protected by the Constitution

Ken Klein | March 29th, 2017

Political Speech on Billboards Long after the election, political speech continues to appear on billboards as highly visible public discourse. In Georgia, some constituents sought town hall meetings with US Senator David Perdue (R-GA). Dissatisfied with

‘Old-School’ Advertising With a Digital Twist: The Case for OOH

Candice Simons | March 28th, 2017

Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the

The Sleeping Giant is on the Move

Connie Garrido | February 15th, 2017

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than

Industry Alignment Effort Aims to Strengthen OOH

Nancy Fletcher | January 10th, 2017

To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. EYE

Don’t Blame the Past: A Case for Passion Forward

Andy Sriubas | January 5th, 2017

In 897 AD, the cold corpse of Pope Formosus was put on trial for “transgressions” made during his life. The cadaver was convicted, de-cloaked, and thrown into the Tiber River. The period following the trial was

Unlocking the Untapped Potential of OOH

Clive Punter | December 5th, 2016

Last week in New York City, the great and good in the US OOH advertising industry met at the Ad Club’s annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands’ demands

OOH is a Core Media Buy in the Digital Age

Dan Levi | December 2nd, 2016

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to

ANA Masters of Marketing: A Master Class in Contemporary Marketing

Stephen Freitas | October 26th, 2016

One of my favorite annual events is the ANA Masters of Marketing conference. The speakers are best in class, drawing from the organization’s deep membership of Fortune 500 company chief marketing officers. Attending the conference is

Wireless Revenue for OOH Assets: The Reality

Erica Robertson | October 25th, 2016

OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. Whether for

Peace Through Strength: Why Industry Political Involvement is Important

Ken Klein | September 19th, 2016

The election will produce a new Congress, with new leaders and new members on key committees. Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech