Why OAAA’s Creative Residency Is a Powerful Force for OOH

OAAA | July 28th, 2022

Whether on foot in a big city or by car in a suburban area, the ubiquity of OOH remains. But there’s something decidedly different about the look, feel and, critically, potential to engage and interact more

OOH – A Safe Medium In The Age Of Opt-Outs

Mike Hershey | July 26th, 2022

Eyeballs can’t opt-out. They can turn away, they can be covered, and we all must blink! But eyeballs are not able to effectuate a consumer choice to opt-out of advertising. Therein lies one of the many

OOH Quenches the Thirst of Millions on TikTok

Regis Maher | July 26th, 2022

How did the Diageo brand, Loyal 9, get over 1.9 million views and over 250,000 “likes” on TikTok? Well, Johnny Drinks, a major TikTok influencer, saw a classic do it outdoors mobile billboard rolling near the

Which OOH KPI Matters Most? It Depends

OAAA | June 29th, 2022

Dollar sales. Unit sales. Sales lift. Number of new buyers. Return on Ad spend (ROAS). With all the different sales metrics, is there one that stands out among the pack? I am just going to say

Driving Digital Moving Out of Home (DMOOH) Forward With a New Exposure Methodology

OAAA | May 25th, 2022

The ability to have your digital out of home (DOOH) ad placed on a vehicle that moves around your target areas to reach different members of your target audience is powerful – assuming you can determine

The 4 Biggest Takeaways from the 2022 GO OOH Media Conference & Expo

OAAA | May 25th, 2022

For the first time in over two years, the GO OOH Media Conference & Expo went on as planned. If that wasn’t reason enough to celebrate, the record attendance was — with 760 attendees from 212

Four Myths About Programmatic OOH That Every Media Owner Should Ponder

Ari Buchalter | May 25th, 2022

Programmatic OOH continues to rapidly gain adoption, driven by a myriad of benefits for both buyers and sellers. On the demand side, programmatic allows marketers to easily access the entire universe of OOH supply with unprecedented

Anna Bager Remarks OOH Media Conference 2022

OAAA | May 18th, 2022

Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about

OOH Delivers Exceptional Value Compared to TV, Video, Radio, and Banner Ads

OAAA | May 17th, 2022

Consumers can take a variety of actions online after being exposed to an ad. According to the findings in the new OAAA-Comscore OOH and Online Activation Survey, out of home advertising is one of the best

How OOH Earth Day 2022 PSAs Are Paying Dividends

OAAA | May 10th, 2022

For the third year in a row, OAAA teamed up with Earthday.org and Extra Credit Projects for an Earth Day campaign designed to spread awareness and education through the use of creative physical spaces. The 2022