How Big is Your Data?

Michael Cooper | September 29th, 2016

On Monday of this week, I sat in a meeting with a world-renowned data analytics company and heard the sentence, “Our data is of a scale, that it would take a NASA ‘super computer’ three years

When in Doubt, Follow the Yellow Brick Road

Stephen Freitas | September 20th, 2016

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting. The out of home (OOH) industry faces change at every

The Future of OOH Buying is Real-Time

Jeff Tan | July 21st, 2016

This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH Part Two – Explores Geo Audience Insights; using mobile data to

How OOH Can Win the Digital Game

Clive Punter | June 9th, 2016

At the 57th annual FEPE Congress in Barcelona last week, I joined OOH advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. This year’s conversation centered on

The Democratization of Ad Media: Technology is a Great Equalizer

Andy Sriubas | June 9th, 2016

Jack Kemp was a great friend and a mentor to me. He championed the cause for racial equality and equal economic opportunity from his days as an NFL quarterback through to his policies and passion as

Enabling Private Marketplaces

John Laramie | February 17th, 2016

The goal of technology is to help make life easier. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to

What CES Offers to the Ad Industry

Stephen Freitas | February 1st, 2016

This is part two in a two-part series. Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate

The Digital Renaissance of OOH Advertising

James Price | January 26th, 2016

Have you ever heard the explanation as to why the wheelbase for cars is the width they are today? In short, the car wheelbase follows the wagon wheelbase, and didn’t change because the roads were made

A Report From the Future

Stephen Freitas | January 15th, 2016

After living through another December filled with parties, hordes of shoppers at malls, and a desire to stick with New Year resolutions, the Consumer Electronics Show (CES) is a jolt back to reality in the first

10 Reasons to Celebrate OOH in 2015

Nancy Fletcher | December 21st, 2015

Celebrated author Margaret Atwood once wrote, “Optimism means better than reality; pessimism means worse than reality. I’m a realist.” I’m a realist, too. As we come to the end of 2015 and embrace a New Year,