OpenRTB is Coming to Out of Home. Now What?

Michael Provenzano | September 12th, 2019

We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB

Tech Talks: Selling OOH with a Data-Driven Approach

Nicole Randall | August 19th, 2019

Considerations, Approaches to Programmatic OOH

Stephen Freitas | July 29th, 2019

Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each July for two days in our nation’s capital to discuss the future of OOH and how

A Sure Thing in Vegas

Randy Brice | July 8th, 2019

Usually when someone tells you they found a “sure thing” in Vegas, you’re skeptical. Is there such a thing? There are actually many…… Long Buffet lines Overpriced food and drinks Elvis impersonators Huge, flashy hotels Expensive

Measurement, Standards, and the Current State of Proof of Play in DOOH

Ben Putland | May 10th, 2019

Industry Ambition Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimize creative on-the-go, reacting

Supplier Spotlight: Preview the #OOH2019 Expo

Kerry Yoakum | April 22nd, 2019

Tech Talks: The Next Big OOH Trend

Nicole Randall | March 25th, 2019

Tech Talks: Describe Today’s OOH to a Non-Techie

Nicole Randall | December 17th, 2018

Understanding Programmatic Digital Out Of Home In One Easy Post

Vince Banks | October 30th, 2018

Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its