Insights delivering value for the OOH industry and those exploring opportunities for the brands they serve

Browsing the "Innovation" Category

What CES Offers to the Ad Industry

Stephen Freitas | February 1st, 2016

This is part two in a two-part series. Last week, the Huffpost Tech blog offered an extensive review of this year’s CES in Las Vegas. The article called the annual event “Disneyland for Adults.” An accurate...

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The Digital Renaissance of OOH Advertising

James Price | January 26th, 2016

Have you ever heard the explanation as to why the wheelbase for cars is the width they are today? In short, the car wheelbase follows the wagon wheelbase, and didn’t change because the roads were made...

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Folding Screen

A Report From the Future

Stephen Freitas | January 15th, 2016

After living through another December filled with parties, hordes of shoppers at malls, and a desire to stick with New Year resolutions, the Consumer Electronics Show (CES) is a jolt back to reality in the first...

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Delta Dental of Minnesota Poster

10 Reasons to Celebrate OOH in 2015

Nancy Fletcher | December 21st, 2015

Celebrated author Margaret Atwood once wrote, “Opti­mism means better than reality; pessi­mism means worse than reality. I’m a realist.” I’m a realist, too. As we come to the end of 2015 and embrace a New Year,...

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GAP Mobile OOH Ad

The Future Is Now

Mikhail Damiani | November 9th, 2015

For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and...

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The Dynamic Transformation of Digital OOH

Ben Putland | September 17th, 2015

About 30 years ago in the UK, some clever clogs at FCO Univas stuck a Ford Cortina, the ubiquitous car of its day, on to a 48-sheet billboard to sell glue. It was a brilliantly creative...

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Apple TV Digital Billboard

Delivering A Consistent Brand

Stephen Freitas | August 17th, 2015

After 18 months of research, the industry launched a change initiative in 2012 to improve itself and to get advertisers to think and act differently about OOH. Since that time, OAAA has worked with members to...

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