OpenRTB is Coming to Out of Home. Now What?

September 12th, 2019 | by Michael Provenzano

We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech

Considerations, Approaches to Programmatic OOH

July 29th, 2019 | by Stephen Freitas

Last week the OAAA Innovations Committee met for its annual Summer Camp in Washington, DC. The forward-looking group meets each

OOH Thrives as a Diverse, United Ad Medium

April 22nd, 2019 | by Nancy Fletcher

In today’s era of highly targeted media options, OOH has emerged as a central ingredient within the most thoughtful communication

Understanding Programmatic Digital Out Of Home In One Easy Post

October 30th, 2018 | by Vince Banks

Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the

What Would Copernicus Do? Probably Buy More DOOH

August 22nd, 2018 | by Craig Benner

When the 16th Century Polish astronomer Nicolaus Copernicus proudly exclaimed that the Sun, and not the Earth, was the center of

Is Our Obsession Over Data the Right Data?

July 18th, 2018 | by Ian Dallimore

Why Use DOOH?

June 18th, 2018 | by Matt Schuster

Image: Visual Art In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers

The Sleeping Giant is on the Move

February 15th, 2017 | by Connie Garrido

While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up.

Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

January 6th, 2017 | by Neil Morris

The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart

Unlocking the Untapped Potential of OOH

December 5th, 2016 | by Clive Punter

Last week in New York City, the great and good in the US OOH advertising industry met at the Ad