Back to School…Educators Reach Students Via Out of Home Media

OAAA | August 6th, 2021

In the competitive scramble to recruit students, colleges and universities rely on all forms of out of home media: mobile, airports, transit, roadside, place-based, kiosks, and more. Kantar’s media tracking category (“schools/camps/seminars”) consistently ranks as a

An Update to Our Members by OAAA President & CEO Anna Bager

Anna Bager | August 3rd, 2021

Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable

Today’s Cannabis: “Reefer Madness” Prohibition Fades to Legal Vice

Ken Klein | August 2nd, 2021

A sucker for lighthouses, I just visited one in Cambridge, MD, where the Choptank River meets Chesapeake Bay. Local boosters/history buffs note (inside the lighthouse) that watermen doubled as rumrunners during Prohibition. Prohibition (1920-1933), with its

Creative Champions: Winning Hearts, Minds & Awards in OOH

OAAA | July 28th, 2021

The oldest advertising medium in the world is rapidly becoming ever more powerful, potent and impactful. Especially now. The global 2021 advertising awards season recently concluded and the most prestigious shows, Cannes Lions International Festival of

Across The Desk: Bryan Weber

OAAA | July 28th, 2021

What are some recent OOH campaigns that have inspired you? This year’s Platinum OBIE Award winner, Google Brand Studio for their “The Most Searched” campaign was such a powerful use of OOH and reminds us of

This Father’s Day…Ryan McCaslin’s Daughter is No Longer Missing

Lee Vela | June 17th, 2021

As we approach Father’s Day (June 20), I’ll share this powerful message from a dad in Texas: “My daughter was found safe because of the digital billboard messages throughout San Antonio,” said Ryan McCaslin. His daughter

It’s Time to Show Up With Purpose

Elizabeth Rave | June 10th, 2021

Business leaders have long advised that in order to succeed and remain future proof, companies must constantly reinvent, redefine, and reboot. This advice became mandatory in the past year due to the implications of the pandemic…

Future Focus: A Word From Our Sponsors

OAAA | June 10th, 2021

With the Death of the Cookie Comes New Opportunity for OOH Adam Green, SVP of Strategy, Broadsign As digital platforms proliferated, advertisers quickly latched onto third-party data for audience targeting, touting its effectiveness in delivering more

Congrats to Cultural Icon Dick Van Dyke from Danville, Illinois

Steve Harriott | June 8th, 2021

The Kennedy Center Honors (broadcast June 6 on CBS) reminds us of America’s small towns like Danville, IL, boyhood home of Dick Van Dyke . . . a Kennedy Center honoree who was raised in Danville.

John Boehner’s Book Reminds Us: OOH Media’s Taproot to Popular Culture Runs Deep

Mike Norton | April 29th, 2021

Former House Speaker John Boehner (from Cincinnati) wrote a new book — “On the House” — which got attention because of his unvarnished comments about other politicians (Joe Biden, Barack Obama, Mitch McConnell, Nancy Pelosi, and