Earth Day 2022 – Fighting Climate Change with EarthDay.org

OAAA | April 22nd, 2022

To celebrate Earth Day 2022, the Out of Home Advertising Association of America (OAAA) once again joined forces with Earthday.org for a national out of home campaign. This year’s theme is “Invest in our Planet” and

Maximizing OOH effectiveness through accurate MMM and attribution evaluation

OAAA | February 8th, 2022

By: Karin Baatsch-Deboulet (EVP, operations, Kinetic) & Mark Costa (chief digital officer, JCDecaux North America) “The only constant in life is change.”- Heraclitus The pandemic produced constant changes in the advertising marketplace, and most of

Across the Desk: OAAA OOH Marketing Mix Modeling (MMM) and Attribution Working Group Co-Chairs

OAAA | October 27th, 2021

By: Karin Baatsch-Deboulet, EVP Operations US, Kinetic Worldwide & Mark Costa, Chief Digital Officer, JCDecaux North America What were the key takeaways for brands and marketers from the OAAA OOH MMM and Attribution research findings? These

The Latest On… Privacy

Anna Bager | October 26th, 2021

Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy

The Opportunity for OOH is Within Programmatic Multi-Channel Campaigns

OAAA | October 25th, 2021

By: Erin McFadden, VIOOH One of the key discussion topics at this year’s Digital Signage Week was the integration of programmatic OOH (prOOH) into multi-channel campaigns. This is also one of the main takeaways in VIOOH’s

Digital Signage Week – Two Key Takeaways From Vistar Media

OAAA | October 25th, 2021

By: Leslie Lee, Vistar Media Digital Signage Week was a reminder that what makes our industry great ultimately is the people involved, and the genuine connections that can be built over the course of conducting business.

Lessons Learned From the ANA Masters of Marketing Conference 2021

Gary Greenstein | October 25th, 2021

They are all talking about you. Perhaps this may have been a negative statement in middle school, yet not in this case. I had the privilege of attending the ANA Conference in Orlando this month, doing

OOH United: Being All-Inclusive Organization

OAAA | August 27th, 2021

Becoming an all-inclusive organization doesn’t happen overnight and getting started can feel like a daunting task with big goals to achieve and a long list of action items. During OOH UNITED’s Virtual Seminar earlier this month,

Privacy Q&A…What Does “Privacy” Mean for OOH Media Companies?

Steve Richards | August 16th, 2021

Three states have enacted comprehensive privacy laws: California, Virginia, and now Colorado. Steve Richards of Mile High Outdoor + Pacific Outdoor wanted to know more about the impact of privacy laws on his company and other

OOH In The Digital Advertising Marketplace

Andy Sriubas | July 14th, 2021

The fall of the Roman Empire created a vacuum where safety and efficiency had once been taken for granted. Without the Roman military authority, medieval European commerce was left in a disrupted state. The crusades, unrecognized territorial