thought leadership

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Browsing the "Insights" Category

Why OOH Advertising Is a Potential Winner In the Battle for Eyeballs

Nurlan Urazbaev | December 10th, 2015

Nurlan Urazbaev Editor-in-Chief, Digital Signage Pulse The “interruption model” of advertising originated in the radio business and then made television flourish. This model has been predominant for a long time. It is important to see in

Advertising Drives Sales, Supports Jobs

Nancy Fletcher | December 7th, 2015

A just-released national study affirms that advertising is an economic driver. The numbers are compelling: every dollar of ad spend generates nearly $22 in economic output (sales). The report estimates every million spent yearly on advertising

The Future Is Now

Mikhail Damiani | November 9th, 2015

For several years now, technologists, thought leaders and experts in the out of home (OOH) space have been proclaiming each year as “the year of mobile.” It was said about 2012, 2013, 2014, and 2015… and

The State of OOH Advertising in 2015

Nurlan Urazbaev | August 25th, 2015

As most traditional, and lately even online media, are going through a rough patch, OOH advertising keeps gaining strength. The latest numbers from Kantar Media and Miller Kaplan show US OOH ad revenue growing for the