Data is Your Friend, Not Your Enemy

Aaron Tao | August 27th, 2018

For several years, various industry sources have reported that out-of-home (OOH) advertising is the only advertising channel that’s growing, not declining like traditional outlets such as TV, radio, and newspapers. According to market research firm Magna,

Why Use DOOH?

Matt Schuster | June 18th, 2018

Image: Visual Art In today’s highly connected digital world, marketing revolves around data. And when it comes to data, marketers want to be able to leverage their first- and third-party audiences across channels. This is now

The Golden Age of OOH

Ric Albert | June 7th, 2018

Ten years ago, digital OOH was in its infancy; a blank canvas yet to be painted with the exciting content we see today. Film marketing was still very much focusing on the traditional channels of TV,

The Most Successful Companies Today Are Data-Driven

Aaron Tao | April 10th, 2018

Tech Talks: One Change for OOH Tech?

Nicole Randall | March 12th, 2018

Tech Talks: Will ‘Minority Report’ Come True?

Nicole Randall | December 11th, 2017

A regular OAAA Outlook feature, Tech Talks highlight insights collected from members of the OAAA Innovations Committee. The committee members answer questions related to OOH data, technology, and innovation. If you have a future question for

How Digital Data & Innovation are Making OOH a Core Media Buy

Stephen Freitas | November 13th, 2017

Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few

Tech Talk: Augmented and Virtual Reality Impacts to OOH

Stephen Freitas | November 6th, 2017

A regular OAAA Outlook feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question

OAAA’s Innovations Committee Tech Talks: Attribution and ROI

Stephen Freitas | August 24th, 2017

A new monthly feature article will highlight insights collected from members of the OAAA Innovations Committee. The committee members will answer questions related to OOH data, technology, and innovation. If you have a future question for the

Out of Home Digital Transformation & Creative Discontent

Ben Putland | August 22nd, 2017

Out of Home advertising revenue hit an all-time high of $7.6 billion in 2016. Combined with advances in audience measurement and an industry updated value proposition, there is a lot to celebrate across America’s thriving Out