OAAA Suppliers Spotlight: Circle Graphics

Rod Rackley | January 27th, 2021

Tell us why Circle Graphics decided to get into the digital billboard manufacturing business. The team at Circle Graphics is excited about our acquisition of Anthem Displays. This transaction allows us to be a one-stop visual

Digital Out of Home (DOOH) Taxonomy

Christina Radigan | December 21st, 2020

OAAA applauds the wide release of the Digital Out of Home (DOOH) Taxonomy published by a consortium of tech companies, featuring several of our longstanding members. This work is an iteration of the venue definitions that OAAA (and

From Chelsea Handler’s HBO Special to Obama’s Book . . . OOH Media is Part of Our Culture

OAAA | November 24th, 2020

Promotion of Chelsea Handler’s comedy special on HBO Max (“Evolution”) is a celebration of out of home (OOH) media.  Handler — who has 4 million Instagram followers — proudly shared an image of her Times Square

A COVID-19 vaccine could lead to a surge in OOH advertising, but is the industry ready?

James Heller | November 24th, 2020

The world is holding its collective breath for a COVID-19 vaccine. As soon as one is available, both consumer behavior and advertising spending will change. Brands will invest in out-of-home to reach consumers eager to leave

CHALLENGE ACCEPTED

Gary Greenstein | October 28th, 2020

For years, the OOH industry has been challenged by brand marketers across multiple verticals to become more accountable via enhanced measurement and attribution capabilities and to transact in a more streamlined way.  In response, our industry

OAAA is Establishing Guidelines for Programmatic Transactions

Stephen Freitas | October 21st, 2020

The Out of Home Advertising Association of American (OAAA) has launched a working group charged with establishing standards for OpenRTB. Real-Time Bidding (RTB) is a platform and protocol that allows bidding as a method for transacting media,

How the Decline of Tracking Will Spur the Rise of OOH

Ari Buchalter | September 8th, 2020

In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules

3 Questions on OOH Creativity

OAAA | March 12th, 2020

Will evolution in ‘data & tech’ make OOH more relevant?

Michael Cooper | November 5th, 2019

I seem to be asked this question, on a more and more regular basis. Whenever I’m asked this question, or if I’m asked to speak or, in this case, pen an article around the future of

Bringing the Lessons of Programmatic to OOH

Ari Buchalter | November 4th, 2019

Programmatic OOH is becoming a reality. After more than a half-decade of hype and promise, we’re now starting to see both traditional buyers of OOH media, as well as programmatic native agencies and trading desks, devote