Bringing Media Leaders Together to Shape the Future of OOH

OAAA | May 4th, 2022

LOOKING BACK on 20 Years of Digital OOH at Lamar Advertising

Ian Dallimore | October 27th, 2021

Over the past 119 years, Lamar has always been at the forefront of change. This year we celebrate 20 years of Digital Billboards. In 2001, Lamar recognized the potential for digital to transform the Out of

OOH United: Moving the Needle on Diversity

OAAA | August 17th, 2021

Studies have found that increasing the diversity in a company not only creates better and more effective teams but also increases innovation and creativity, ultimately leading to boosts in profitability. McKinsey’s Diversity Wins Study examined

OOH In The Digital Advertising Marketplace

Andy Sriubas | July 14th, 2021

The fall of the Roman Empire created a vacuum where safety and efficiency had once been taken for granted. Without the Roman military authority, medieval European commerce was left in a disrupted state. The crusades, unrecognized territorial

Programmatic OOH Reflects Overall Pandemic Recovery

Lynda Liu | June 30th, 2021

With cities reopening, pre-pandemic activities resuming, and the entire population excited for summer, OOH is poised to take center stage as brands look to re-engage consumers in the real world, deliver powerful messaging, and capture pent-up

Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

Christina Radigan | June 30th, 2021

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. OOH sellers across the spectrum

OAAA’s Mission

Anna Bager | May 28th, 2021

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry

Apple Phones, Transparency + Privacy: Jonathan Gudai’s Perspective on Upcoming Changes

Johnathan Gudai | April 23rd, 2021

iOS 14.5 is dropping next week. So many of us in the advertising world will be watching and tracking the impact of the App Tracking Transparency (ATT) change to see the gravity of the reductions in

What’s Under This Roof? Meadow Outdoor Ranked Top Workplace

OAAA | March 24th, 2021

Meadow Outdoor Advertising (based in The Dalles, OR) is ranked the best small company to work for in Oregon by Oregon Business. In its 2021 rankings, Oregon Business described Meadow Outdoor like this: “Employee wellness is

Programmatic Q&A

Ian Dallimore | February 24th, 2021

In fall 2020, six Programmatic Committee members joined OAAA for a two part Lunch Break series discussing programmatic OOH. We saved a few questions submitted by our audience that have been answered below by one of