The 2022 OBIE Awards – Still Breaking New Ground After 80 Years

OAAA | May 17th, 2022

Perhaps more than ever, the 80th annual OBIE Awards were a testament to the infinite possibilities of out of home innovation. Of the 49 awards handed out last night, almost half included some type of non-traditional

FENDI Creates Global OOH Brand Runway

Rick Robinson | January 14th, 2022

FENDI has now owned the skyline of major cities across the globe, turning their premium OOH investment into a brand runway – a place where boldness has genius, power and magic in it. In using

Creatives Are Speaking Like Media People — and It’s a Good Thing!

Rick Robinson | December 16th, 2021

We’ve long known great work often happens when the creative and media functions come together. At their best, they find perfect pitch — that harmonious merger of content and context delivering a singular moment. Today, data

Across the Desk with Rob Jackson, Extra Credit Projects

OAAA | September 29th, 2021

What emerging trends in OOH are on the horizon that excite you most creatively? Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept

My Team Lost…My Industry Won How Sports Connect to Out of Home Media

Anna Bager | July 15th, 2021

I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout.

OAAA’s Mission

Anna Bager | May 28th, 2021

As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for the OOH industry

The QR Code Comeback: 5 Tips for Out of Home Designers

Hsing Wei | January 27th, 2021

2020 was the year of many things, and from a design perspective, you could say it was the year of the QR Code Comeback. In the face of a highly infectious disease, contactless experiences became necessary

Across The Desk: Tommy Teepell

Tommy Teepell | December 21st, 2020

What excites you about OOH right now? It’s hard not to be excited about the many ways in which brands have embraced the creative opportunities we can offer with our digital billboard capabilities. This was beginning

Consider This: Creativity is OOH’s competitive advantage

Anna Bager | December 16th, 2019

Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other

The Curious Steps to Better Creative

Kelly Peppers | November 18th, 2019

What makes a really great OOH campaign? I’m talking about the ones that go viral, win awards, transform the hearts and minds of people everywhere—what do those campaigns have in common? As I prepare for my